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l4 - Customer Demographics Evolution

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What is the value of this report?

In this report, you will find detailed information about the evolution of demographics of your customers.

In addition we show the total distribution per key dimension in adequate visualizations. This will help you to see trends in the Customer Behavior for different ages regions. You can for example monitor the Customer$Value over time for a customers living in Zürich with the age 40-50.

This page is available with various segmentations which will allow you to understand your performance per Decade, Region and Customer Owner.

Key Dimensions

  • Region

  • Decade

Other Dimensions & Filters

  • Customer Owner

Key Metrics

  • Active Customers Metric:

  • Sessions Metric: Sessions

  • Orders Metric: Orders

  • Order Products Metric: OP

  • Order Quantity Metric: OQ

  • Revenue Metric: Revenue

  • Margin Metric: Margin

  • Customer Value Metric: C$

Other Metrics

  • Customer Margin Metric: M$


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