Visitor Journey Dashboard
- Sylvain Paillard
- Ralf Baumgartner
- Ralf Baumgartner (Unlicensed)
This report is a dashboard presenting you with the key performance indicators of your visitors according to the type of page they landed on (the Landing Page Type).
The Landing Page Type is defined as:
AWARENESS (home and start pages)
CONTENT & OTHER (content and blog pages or not classified)
CONSIDERATION (search & navigation)
EVALUATION (product detail page)
PURCHASE (basket page)
LOYALTY (my account page)
There are 8 rows for this report (total row and as per the landing page types above).
Section description | Type | Position | |
|---|---|---|---|
| 1 | Total Row with Distribution of the Landing Page Types for each Absolute Metric (columns): Sessions, Non-Bouncing Sessions, Sessions with Produt Views, Sessions with Add To Basket, Session Transactions, Revenue & Margin | Pie charts | 1st row |
| 2 | Bounce Rate | Time chart | 1st column |
| 3 | Number of Page Views | Bar chart | 2nd column |
| 4 | Number Product Views | Bar chart | 3rd column |
| 5 | Basket Abandon Rate | Time chart | 4th column |
| 6 | Session Conversion Rate | Time chart | 5th colum |
| 7 | Number of Unique Purchases / Transaction Quantity | Bar chart | 6th column |
| 8 | Session $ Value and $ Margin | Time charts | 7th column |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Sessions Metric | Sessions |
| 1 |
Non-Bouncing Sessions | 2PV-Sessions |
| 1 |
1 Product View Sessions | PDP-Sessions |
| 1 |
1 Add to Basket Sessions | ATB-Sessions |
| 1 |
Session Transactions Metric | Session Transactions, S:Transactions |
| 1 |
Transaction Quantity Metric | Transactions Quantity | YES | 1,7 |
Session Revenue Metric | Session Revenue, Session $ |
| 1 |
Session Margin Metric | Session Margin, Session M. |
| 1 |
Bounce Rate | Bounce% |
| 2 |
Basket Abandon Rate | Basket Abandon% |
| 5 |
Session Conversion Rate | S:CR, Session CR |
| 6 |
Session $Value | S-$Value, S:$ |
| 8 |
Session $Margin | S-$Margin, S:M. |
| 8 |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Landing Page Type | Land-Type, (LP:Type) |
|
N-Page View Session | N-PV-Session | 3 |
N-Product View Session | N-PDP-Session | 4 |
N-Unique Purchases Session | N-UPs-Session | 7 |
N-Quantity Session | N-Qty-Session | 7 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Device Category | Device |
|
|
Traffic Channel | Channel |
|
|
Session Language | Language |
|
|
Returning Visitor | Returning |
|
|