What is the value of this report?
In this report, you will get a detailed overview about how the different widgets are performing.
In addition to the well known KPI’s from Google Analytics, this report shows you more accurate metrics generated by the Boxalino Engine. Instead of having metrics per page we are providing this information for each widget. Since we are able to comprehend exactly what was shown on the device of the customer and what she/he clicked on, we provide a new level of Click-Through-Rate and Buy-Through-Rate you never had before.
These information help you to better understand and monitor each step of your Customer Journey. This way you can easily check the success of your activated Widgets, or detect weak spots on your website. For example, you can compare the Buy-Through-Rate for the Navigation and the Search to comprehend where the Customers are actually adding the Product to the Basket they end up buying. (Even though they used both widgets during their session)
In addition we show the evolution of all KPI’s over time. This will help you to see trends in the Customer Behavior. If the number of Customers using the Widget Navigation is decreasing, and increasing for the Widget Search, this means that Customers are shifting their Behavior to use the Search more often.
The key Metrics, like Orders and Revenue, per session are shown as aggregated values and help you to understand the performance of each widget compared to the general session.
This page is available with various segmentations which will allow you to understand your performance not only per widget but also per Device, Channel, Region and most importantly per A/B-Test.
Key Dimensions
Widget
Session Dimension
Other Dimensions & Filters
Device Category: Device
Traffic channel: Channel
Traffic source: Source
GeoIP region: Region
Variant ID: Variant
Language Code: Language
Key Metrics
Visitors Metric: Visitors
Customers Metric: Customers
Sessions Metric: Sessions
Orders Metric: Orders
Conversion Rate: CR
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