3. Personalized Layouts

Create and test different layouts for your home pages for different visitors

Technical Set-up:

Integrate our narrative as a zone of your home pages. The zone can be very big (from the header to the footer) or only a part of the page (e.g.: banner and product recommendations on the top of the page). Our Narrative API will return you a list of Layout Blocks to display in the order returned (please refer to Boxalino Narrative API documentation for more information)

Use Conditional Layout:

To create a simple static or dynamic Narrative, you only need to have one Fix Layout populated with a list of Layout Blocks. But to create a personalized layout, or a dynamic layout depending on some conditions, or an A/B test between two different layout, you will need to create a Conditional Layout. A conditional layout is defined by a Context (the condition) which can be related to a specific customer segemnt (e.g.: visitors from FaceBook), to a dynamic condition (e.g.: "if there is less than 10 products in the listing") or an a/b experiment (e.g.: "test variant with an additional banner than concrol"), then you can define a list of Fix Layouts and connect each to the value "true" or "false" (or both), only the Fix Layouts currently active will be returned.