3. Conditional Rules
Make your rule only active in some cases (e.g.: for a category or a search query)
If you want your rule not to apply all the time in your widget, but only in specific situation or for specific people, you will need to set a context and make your Rule conditional.
After defining your Rule for the right widget (see help in topic 1 and 2), you can define a Context on the left part of the Rule Edition Dialog Box.
You can create your Context condition on many different aspects, such as : a search query (so it only happens on specific search pages), a filter (so it only happens on a specific category page), a context item (so it only happens for product recommendations on the product detail page on specific product pages or basket recommendations when specific products are already in the basket) or as a specific variant of an A/B test by defining a test variant.