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PerfectHair - Campaign Optimization with Customer Clustering

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Creation of Customer Clusters to enable:

  • Real-Time Personalization based on Real-Time Clustering Predictions from Click and Purchase behaviors

  • Clustering-based Marketing Campaigns targetting with e-mail (MailChimp)

  • Advanced Analytics: Customer Life Time Value and Customer Retention’s with Cohort Analysis now include Clustering-based segmentation

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