Customers Metric

Customers

Visitors Metric

Visitors

Visitors per Customer

V/C

Sessions Metric

Sessions

Identified Sessions

Identified S.

Session Orders

S-Orders

Sessions per Customer

S/C

Sessions per Visitor

S/V

Session Conversion Rate

S-CR, Session CR

Session $Value

S-$Value

Session $Margin

S-$Margin

Bounce Rate

Bounce%

Average Session Duration

Pages Metric

Pages

Pages per Session

Pages/Session

Product Detail Page Views

PDP Views

Product Detail Page Views per Session

PDP Views/Session

Orders per Session

Orders per Visitor

Orders per Customer

Baskets Abandon Rate

Baskets Abandon%

Baskets Metric

Baskets

Orders Metric

Orders

Revenue Metric

Revenue

Margin Metric

Margin

Product Orders

Prod-Orders

Order Quantity

Qty

Average Order Value

AOV 

Median Order Value

MOV

Average Order Margin

AOM

Median Order Margin

MOM

Online Orders Metric /
Offline Orders Metric

Online Orders /
Offline Orders

Online Revenue Metric /
Offline Revenue Metric

Online Revenue /
Offline Revenue

Online Margin Metric /
Offline Margin Metric

Online Margin /
Offline Margin

Online Product Orders /
Offline Product Orders

Online Prod-Orders /
Offline Prod-Orders

Online Order Quantity /
Offline Order Quantity

Online Qty /
Offline Qty

Online Average Order Value /
Offline Average Order Value

Online AOV  /
Offline AOV

Online Median Order Value /
Offline Median Order Value

Online MOV /
Offline MOV

Online Average Order Margin /
Offline Average Order Margin

Online AOM /
Offline AOM

Online Median Order Margin /
Offline Median Order Margin

Online MOM /
Offline MOM

Active Customers

Active C.

Lifetime Orders

LT Orders

Lifetime Value

LT Value

Alert Metric Value

Value

Alert Metric Value Change

Change

Requests Metric

Requests

Unique Requests

 U-Requests

Requests per Customer

 R/C

Requests per Visitor

 R/V

Requests per Session

 R/S

Displays Metric

Displays

Unique Displays

 U-Displays

Displays per Customer

 D/C

Displays per Visitor

 D/V

Displays per Session

 D/S

Displays per Request

 D/R

Display Rate

 Display%

Unique Display Rate 

 U-Display%

Clicks Metric

Clicks

Unique Clicks

 U-Clicks

Click-Through-Rate

 CTR

Request Click-Through-Rate

 RCTR

Unique Click-Through-Rate

 U-CTR

Clicks per Customer

 C/C

Clicks per Visitor

 C/V

Clicks per Session

 C/S

Clicks per Request

 C/R

Clicks per Display

 C/D

Click Orders

Unique Click Orders

 U-Click Orders

Buy-Through-Rate

 BTR

Click Buy-Through-Rate

 CBTR

Request Buy-Through-Rate

 RBTR

Unique Buy-Through-Rate

 U-BTR

Click Orders per Customer

 CO/C

Click Orders per Visitor

 CO/V

Click Orders per Session

 CO/S

Click Orders per Request

 CO/R

Click Orders per Display

 CO/D

Click Orders per Click

 CO/CL

Click Revenue

Unique Click Revenue

 U-Click Revenue

Click $Value

 C$

Display $Value

 U-C$

Request $Value

 RC$

Click Revenue per Customer

 CR/C

Click Revenue per Visitor

 CR/V

Click Revenue per Session

 CR/S

Click Revenue per Request

 CR/R

Click Revenue per Display

 CR/D

Click Revenue per Click

 CR/CL

Click Margin

Unique Click Margin

 U-Click Margin

Click Margin Value

 C$M

Display Margin Value

 U-C$M

Request Margin Value

 RC$M

Click Margin per Customer

 CM/C

Click Margin per Visitor

 CM/V

Click Margin per Session

 CM/S

Click Margin per Request

 CM/R

Click Margin per Display

 CM/D

Click Margin per Click

 CM/CL

A/B Test CTR Change

CTR Change

A/B Test BTR Change

BTR Change

A/B Test BTR Confidence

Confidence

Direct Displays Metric / Related Displays Metric

D-Display / R-Displays

Direct Clicks / Related Clicks

 D-Clicks / R-Clicks

Unique Direct Clicks / Unique Related Clicks

 U-D-Clicks / U-R-Clicks

Direct Click-Through-Rate /
Related Click-Through-Rate

 D-CTR / R-CTR

Direct Request Click-Through-Rate /
Related Request Click-Through-Rate

 D-RCTR /  R-RCTR

Direct Unique Click-Through-Rate /
Related Unique Click-Through-Rate

 U-D-CTR / R-D-CTR

Direct Clicks per Customer /
Related Clicks per Customer

 D-C/C / R-C/C

Direct Clicks per Visitor /
Related Clicks per Visitor

 D-C/V /  R-C/V

Direct Clicks per Session /
Related Clicks per Session

 D-C/S /  R-C/S

Direct Clicks per Request /
Related Clicks per Request

 R-C/R

Direct Click Orders /
Direct Click Orders

 D-Click Orders /  R-Click Orders

Unique Direct Click Orders /
Unique Related Click Orders

 U-D-Click Orders / U-R-Click Orders

Direct Buy-Through-Rate /
Related Buy-Through-Rate

 D-CTR / R-BTR

Direct Click Buy-Through-Rate /
Direct Click Buy-Through-Rate

 D-CBTR / R-CBTR

Direct Request Buy-Through-Rate /
Related Request Buy-Through-Rate

 D-RBTR / R-RBTR

Direct Unique Buy-Through-Rate /
Related Unique Buy-Through-Rate

 U-D-BTR / R-D-BTR

Direct Click Orders per Customer /
Related Click Orders per Customer

 D-CO/C / R-CO/C

Direct Click Orders per Visitor /
Related Click Orders per Visitor

 D-CO/V / R-CO/V

Direct Click Orders per Session /
Related Click Orders per Session

 D-CO/S / R-CO/S

Direct Click Orders per Request /
Related Click Orders per Request

 D-CO/R / R-CO/R

Direct Click Orders per Click /
Related Click Orders per Click

 D-CO/CL / R-CO/CL

Direct Click Revenue /
Related Click Revenue

 D-Click Revenue / R-Click Revenue

Direct Unique Click Revenue /
Related Unique Click Revenue

 D-U-Click Revenue /  R-U-Click Revenue

Direct Click $Value /
Related Click $Value

 D-C$ /  R-C$

Display Direct $Value /
Display Related $Value

 U-D-C$ /  U-R-C$

Request Direct $Value /
Request Related $Value

 RDC$ /  RRC$

Direct Click Revenue per Customer /
Related Click Revenue per Customer

 D-CR/C /  R-CR/C

Direct Click Revenue per Visitor /
Related Click Revenue per Visitor

 D-CR/V /  R-CR/V

Direct Click Revenue per Session /
Related Click Revenue per Session

 D-CR/S /  R-CR/S

Direct Click Revenue per Request /
Related Click Revenue per Request

 D-CR/R /  R-CR/R

Direct Click Revenue per Display /
Related Click Revenue per Display

 D-CR/D /  R-CR/D

Direct Click Revenue per Click /
Related Click Revenue per Click

 D-CR/CL /  R-CR/CL

Direct Click Margin /
Related Click Margin

 D-Click Margin /  R-Click Margin

Direct Unique Click Margin /
Related Unique Click Margin

 D-U-Click Margin /  R-U-Click Margin

Direct Click Margin Value /
Related Click Margin Value

 D-C$M /  R-C$M

Display Direct Margin Value /
Display Related Margin Value

 U-D-C$M /  U-R-C$M

Request Direct Margin Value /
Request Related Margin Value

 RDC$M /  RRC$M

Direct Click Margin per Customer /
Related Click Margin per Customer

 D-CM/C /  R-CM/C

Direct Click Margin per Visitor /
Related Click Margin per Visitor

 D-CM/V /  R-CM/V

Direct Click Margin per Session /
Related Click Margin per Session

 D-CM/S /  R-CM/S

Direct Click Margin per Request /
Related Click Margin per Request

 D-CM/R /  R-CM/R

Direct Click Margin per Display /
Related Click Margin per Display

 D-CM/D /  R-CM/D

Direct Click Margin per Click /
Related Click Margin per Click

 D-CM/CL / R-CM/CL