This report is a dashboard, mixing 6 different key information about your Customer Sales performance (by default over the last 30 days):
Section description | Type | Position | |
---|---|---|---|
1 | Sales, Revenue (and Margin) per Gender, Age and Region | Time charts & Pie charts | 1st row |
2 | Active Customers, Sales, Revenue (and Margin) per Lifetime Orders and Lifetime Revenue | Pie charts | 2nd row (left) |
3 | Share of revenue of New VS Existing Customer | Area chart | 2nd row (center) |
4 | Number of Identified Session per traffic channel | Time chart | 2nd row (right) |
5 | Top-Revenue Customers (of the current period) | Time charts | 3nd row (left) |
6 | Revenue per product property (brand) by age and gender | Bubble Chart | 3rd row (right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
---|---|---|---|
Orders Metric | Orders | 1.1, 2.2, 5, 6 | |
Revenue Metric | Revenue | 1.2, 2.3, 3, 5 | |
Margin Metric | Margin | YES | 1.3, 2.4, 5 |
Active Customers | Active C. | 2.1 | |
Identified Sessions | Identified S. | 4 | |
Lifetime Orders | LTO, LT Orders | 5 | |
Lifetime Revenue | LTR, LT Rev. | 5 | |
Lifetime Order Quantity | LTQ, LT Qty | YES | 5 |
Lifetime Margin | LTM, LT Marg. | YES | 5 |
Reporting Dimensions
Name | Abbreviation | Sections |
---|---|---|
Customer Gender | Gender | 1, 5, 6 |
Customer Decade | Decade | 1, 6 |
Customer Region | C. Region | 1, 5 |
Lifetime Orders Level | LTO Level, LT Orders Level | 2 |
Lifetime Revenue Level | LTR Level, LT Rev. Level | 2 |
New Customer Segment | New C. | 3 |
Existing Customer Segment | Existing C. | 3 |
Traffic Channel | Channel | 4 |
Customer ID | C. ID | 5 |
Customer Age | Age | 5 |
First Order Date | First O. | 5 |
Last Order Date | Last O. | 5 |
Product Property Value | P.P. Value | 6 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
---|---|---|---|
Customer ID | C. ID | ||
Customer Parameter Name | C. Parameter | ||
Customer Paramatere Value | C. Param-Value | ||
Customer Owners | CO | ||
Product Property Name | P.P. Name | brand | 6 |
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