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Customer Dashboard

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This report is a dashboard, mixing 6 different key information about your Customer Sales performance (by default over the last 30 days):

Section description

Type

Position

1

Sales, Revenue (and Margin) per Gender, Age and Region

Time charts & Pie charts

1st row

2

Active Customers, Sales, Revenue (and Margin) per Lifetime Orders and Lifetime Revenue

Pie charts

2nd row (left)

3

Share of revenue of New VS Existing Customer

Area chart

2nd row (center)

4

Number of Identified Session per traffic channel

Time chart

2nd row (right)

5

Top-Revenue Customers (of the current period)

Time charts

3nd row (left)

6

Revenue per product property (brand) by age and gender

Bubble Chart

3rd row (right)

Reporting Metrics

Name

Abbreviation

Optional

Sections

Orders Metric

Orders

1.1, 2.2, 5, 6

Revenue Metric

Revenue

1.2, 2.3, 3, 5

Margin Metric

Margin

YES

1.3, 2.4, 5

Active Customers

Active C.

2.1

Identified Sessions

Identified S.

4

Lifetime Orders

LTO, LT Orders

5

Lifetime Revenue

LTR, LT Rev.

5

Lifetime Order Quantity

LTQ, LT Qty

YES

5

Lifetime Margin

LTM, LT Marg.

YES

5

Reporting Dimensions

Name

Abbreviation

Sections

Customer Gender

Gender

1, 5, 6

Customer Decade

Decade

1, 6

Customer Region

C. Region

1, 5

Lifetime Orders Level

LTO Level, LT Orders Level

2

Lifetime Revenue Level

LTR Level, LT Rev. Level

2

New Customer Segment

New C.

3

Existing Customer Segment

Existing C.

3

Traffic Channel

Channel

4

Customer ID

C. ID

5

Customer Age

Age

5

First Order Date

First O.

5

Last Order Date

Last O.

5

Product Property Value

P.P. Value

6

Reporting Filters

Name

Abbreviation

Default value

Sections

Customer ID

C. ID

Customer Parameter Name

C. Parameter

Customer Paramatere Value

C. Param-Value

Customer Owners

CO

Product Property Name

P.P. Name

brand

6

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