What is the value of this report?
In this report, you will get a detailed overview about how the different widgets are performing.
In addition we show the evolution of all KPI’s over time. This will help you to see trends in the Customer Behavior. If the number of Customers using the Widget Navigation is decreasing, and increasing for the Widget Search, this means that Customers are shifting their Behavior to use the Search more often.
The key Metrics, like Orders and Revenue, per session are shown as aggregated values and help you to understand the performance of each widget compared to the general session.
This page is available with various segmentations which will allow you to understand your performance not only per widget but also per Device, Channel, Region and most importantly per A/B-Test.
Key Dimensions
Widget
Journey Step
WPO
Other Dimensions & Filters
Device Category: Device
Traffic channel: Channel
Variant ID: Variant
Language Code: Language
Key Metrics
Sessions Metric: Sessions
Requests per Session:
Impressions per Request:
Clicks per Impression:
Add to Basket per Click:
Click Orders Metric: Orders
Conversion Rate: CR
Revenue Metric: Revenue
Margin Metric: Margin
Other Metrics
Impression Metric:
Click Metric:
Add to basket Metric:
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