Introduction

The Widget & Page Optimizers (WPO) are the key front-end modules that our clients integrate into their website and other end-user touchpoints (newsletters, mobile apps, print marketing, etc.).

Boxalino offers 24 WPOs, each connected to a Customer Journey Step and to a Level.

Customer Journey Steps

Optimal guidance in the customer journey

Awareness

Your visitor becomes aware of your e-shop or one of your offers

Website Pages: Home page and other broad start and landing pages

Consideration

Your visitor considers and decides whether the offer is relevant to her or not

Website Pages: Search result page, Product listing pages, and other narrow landing pages

Evaluation

Your visitor begins to compare offers and, if necessary, providers

Website Pages: Product Detail Page, Blog or Content Post

Purchase

Your visitor starts the process of making the purchase

Website Pages: Add-to-basket Overlay, Basket page

Loyalty

Your visitor comes back to make follow-up purchases

Website Pages: My Account page, Logged-in home page

Relationship

Your visitor is successfully addressed with "outbound" information

Communications: Newsletter, Trigger/Transaction Emails, Push Notifications, Print Marketing

Levels

What are Widgets? (WPO)

WPOs of Level 1&2 contain widgets.

Widgets are the visual building blocks of your e-shop.

Widgets thus have a very direct, often under-appreciated, financial impact.

1. Every single widget counts

2. Their interaction counts

3. Each Boxalino WPO contains one or several widgets

4. What the WPO does in real-time

5. What the WPO does with real-time Coordination with all other WPOs

The ultimate goal:

1. effective information and

2. optimal interactions

for your e-shop visitors.

This also applies to email recipients, app users, and interactions at other touchpoints.

All this happens in real-time and individually for each visitor thanks to Boxalino.

Widgets are typically used in only one location of a page (like the home page) or a category of pages (like the product detail pages).

Each widget is defined by a strategy in Boxalino Admin which specifies how the a/b testing selection of product or other content will be done in real-time for each visitor individually.

What are Page layouts? (WPO)

WPOs of Level 3 contain Page layouts.

Unlike widgets, Page layouts, do not return one or a list of products or other contents to be displayed to the user. Page layouts provide a dynamic layout of the page (or the zones of the page where widgets should appear).

The Layout is defined as a Narrative that is connected to the Page layout (which can be defined with dynamic conditions to a/b test or segment the display of some widgets depending on the device, trafic source, customer gender or any other segmentation logic).

If a part of the layout is even more dynamic and results in a real-time strategy to create the layout, the Page layout strategy (the strategy of a Page layout is defined in the same administration environment as the Widget strategies). As an example of such an advanced case, here is a use case with Marketing Topics: Personalized Marketing Automation on Qualipet Homepage

Optimization & Personalization

Many strategies and tactics are available for you to choose from for optimization and personalization:

• global and segmented optimizations

• 1:1 personalization

• Campaign alignment

• Sales

• Assortment intelligence

• etc.

Match crucial: the choice of which products and content to show must not be one-sided in favor of personalization. Above all, the choice must be optimally balanced with your business interests.

This is the intelligence behind all WPOs!

WPOs