Introduction

The Widget & Page Optimizers (WPO) are the key front-end modules that our clients integrate into their website and other end-user touchpoints (newsletters, mobile apps, print marketing, etc.).

Boxalino offers 24 WPOs, each connected to a Customer Journey Step and to a Level.

Customer Journey Steps

Optimal guidance in the customer journey

Awareness

Your visitor becomes aware of your e-shop or one of your offers

Website Pages: Home page and other broad start and landing pages

Consideration

Your visitor considers and decides whether the offer is relevant to her or not

Website Pages: Search result page, Product listing pages, and other narrow landing pages

Evaluation

Your visitor begins to compare offers and, if necessary, providers

Website Pages: Product Detail Page, Blog or Content Post

Purchase

Your visitor starts the process of making the purchase

Website Pages: Add-to-basket Overlay, Basket page

Loyalty

Your visitor comes back to make follow-up purchases

Website Pages: My Account page, Logged-in home page

Relationship

Your visitor is successfully addressed with "outbound" information

Communications: Newsletter, Trigger/Transaction Emails, Push Notifications, Print Marketing

Levels

What are Widgets?

Each WPO is a container of widgets.

Widgets are the visual building blocks of your e-shop.

Widgets thus have a very direct, often under-appreciated, financial impact.

1. Every single widget counts

2. Their interaction counts

3. Each Boxalino WPO contains one or several widgets

4. What the WPO does in real-time

5. What the WPO does with real-time Coordination with all other WPOs

The ultimate goal:

1. effective information and

2. optimal interactions

for your e-shop visitors.

This also applies to email recipients, app users, and interactions at other touchpoints.

All this happens in real-time and individually for each visitor thanks to Boxalino.

Widgets are typically used in only one location of a page (like the home page) or a category of pages (like the product detail pages).

Optimization & Personalization

Many strategies and tactics are available for you to choose from for optimization and personalization:

• global and segmented optimizations

• 1:1 personalization

• Campaign alignment

• Sales

• Assortment intelligence

• etc.

Match crucial: the choice of which products and content to show must not be one-sided in favor of personalization. Above all, the choice must be optimally balanced with your business interests.

This is the intelligence behind all WPOs!

WPOs