In this post we are listing additional Data Integration use cases which can be done in the Boxlaino Data Platform:
Criteo Audience
Our Winning Interaction platform can create various types of Audiences, both for Google Ads, but also for other platforms.
One of these platforms is Criteo:
The audience feed is based on:
An email CRM file containing plain text email addresses, an MD5 hash of plain text emails, or a SHA256 hash of previously MD5 hashed emails.
and is based on the following API:
https://developers.criteo.com/marketing-solutions/docs/audiences
The following Audiences can be created:
All customers
All newsletter subscribers
New customers
Customers who bought in the last year but not in the last month
Customers with high Customer Lifetime Value
Facebook Newsletter Subscriptions
This is a case of immediate chaining of data integrations based on https://developers.facebook.com/docs/marketing-api/guides/lead-ads/ .
As soon as a subscriber registers, a Webhook should be triggered as Custom integration:
Custom integration - Using Webhooks and Facebook Graph API. A Webhook is an HTTP callback that occurs when something happens, which in turn invokes a simple event notification via the
HTTP POSTcall. See Lead Ads Webhooks for more information.
Which directly saves the data in Google BigQuery.
Then the system would immediately push the data to a Push DataFeed which has to be integrated by the newsletter system.
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