Session ID

S. ID

Returning Visitor/Customer

Returning

Traffic Channel

Channel

Traffic Source

Source

Medium

Medium

Campaign

Campaign

Source-Medium

Source-Medium

Search Engine Keyword

Keyword

Advertisement Content

Content

Widget & Page Optimizers

WPO

Journey Step

JP

Variant ID

Var. ID

Facet Type

Fa. Type

Facet Name

Fa. Name

Facet Value

Fa. Value

Filter Name

Fi. Name

Filter Value

Fi. Value

Site Search Term

Search Term

Context Source Subtype

C. Subtype

Context Source Product ID

C. Source P. ID

Segmentation Type

Seg. Type

Segmentation Language

Seg. Lang.

Segmentation Name

Seg. Name

Segmentation Value

Seg. Value

Order System

O. Sys.

Product Orders

Prod-Orders

Order Quantity

Qty

Order Value Level

O. Value L.

Order Margin Level

O. Margin L.

AOV Percentiles

AOV-p%

Product Price Percentiles

Prod-Price-p%

Order Parameter Name

O. Parameter

Order Parameter Value

O. Param-Value

Product ID

P. ID

Product Title

P. Title

Product SKU

P. SKU

Product EAN

P. EAN

Product GTIN

P. GTIN

Product Category

P. Cat.

Product Price Level

P. Price L.

Product Margin Level

P. Margin L.

Product Owners

P. Owner

Product Property Name

P.P. Name

Product Property Value

P.P. Value

Customer ID

C. ID

Customer Gender

Gender

Customer Age

Age

Customer Decade

Decade

Customer Region

C. Region

Customer Owners

C. Owner

Customer Parameter Name

C. Parameter

Customer Paramatere Value

C. Param-Value

New Customer Segment

New Cust.

Existing Customer Segment

Existing Cust.

Lifetime Orders Level

LTO L., LT Orders L.

Lifetime Order Quantity Level

LTQ L., LT Qty L.

Lifetime Revenue Level

LTR L., LT Rev. L.

Lifetime Margin Level

LTM L., LT Marg. L.

First Order Date

First Ord.

First Order Cohort

FO Cohort

First Order Revenue

First Ord. Rev.

First Order Margin

First Ord. Marg.

Time since First Order

T. since First Ord.

Last Order Date

Last Ord.

Last Order Cohort

LO Cohort

Last Order within X Months

Last Ord. w. X M.

Time since Last Order

T. since Last Ord.

Session Language

Language

Session Country

Country

Session Region

Region

Session City

City

Browser

Browser

Operating System

OS

Device Category

Device

Day

Day

Week

Week

Month

Month

Quarter

Quarter

Year

Year

A/B Test Start Date

Start

A/B Test End Date

End

A/B Test Winner Variant

Winner

A/B Test Status

Status

Alert Date

Date

Alert Segment

Segment

Alert Metric

Metric