Customers Metric

Customers

Visitors Metric

Visitors

Visitors per Customer

V/C

Sessions Metric

Sessions

Identified Sessions

Identified S.

Session Orders

S-Orders

Sessions per Customer

S/C

Sessions per Visitor

S/V

Session Conversion Rate

S-CR, Session CR

Session $Value

S-$Value

Session $Margin

S-$Margin

Bounce Rate

Bounce%

Average Session Duration

Pages Metric

Pages

Pages per Session

Pages/Session

Product Detail Page Views

PDP Views

Product Detail Page Views per Session

PDP Views/Session

Orders per Session

Orders per Visitor

Orders per Customer

Baskets Abandon Rate

Baskets Abandon%

Baskets Metric

Baskets

Orders Metric

Orders

Revenue Metric

Revenue

Margin Metric

Margin

Product Orders

Prod-Orders

Order Quantity

Qty

Average Order Value

AOV 

Median Order Value

MOV

Average Order Margin

AOM

Median Order Margin

MOM

Online Orders Metric /
Offline Orders Metric

Online Orders /
Offline Orders

Online Revenue Metric /
Offline Revenue Metric

Online Revenue /
Offline Revenue

Online Margin Metric /
Offline Margin Metric

Online Margin /
Offline Margin

Online Product Orders /
Offline Product Orders

Online Prod-Orders /
Offline Prod-Orders

Online Order Quantity /
Offline Order Quantity

Online Qty /
Offline Qty

Online Average Order Value /
Offline Average Order Value

Online AOV  /
Offline AOV

Online Median Order Value /
Offline Median Order Value

Online MOV /
Offline MOV

Online Average Order Margin /
Offline Average Order Margin

Online AOM /
Offline AOM

Online Median Order Margin /
Offline Median Order Margin

Online MOM /
Offline MOM

Active Customers

Active Cust.

Lifetime Orders

LTO, LT Orders

Lifetime Order Quantity

LTQ, LT Qty

Lifetime Revenue

LTR, LT Rev.

Lifetime Margin

LTM, LT Marg.

Alert Metric Value

Value

Alert Metric Value Change

Change

Requests Metric

Requests

Unique Requests

 U-Requests

Requests per Customer

 R/C

Requests per Visitor

 R/V

Requests per Session

 R/S

Displays Metric

Displays

Unique Displays

 U-Displays

Displays per Customer

 D/C

Displays per Visitor

 D/V

Displays per Session

 D/S

Displays per Request

 D/R

Display Rate

 Display%

Unique Display Rate 

 U-Display%

Clicks Metric

Clicks

Unique Clicks

 U-Clicks

Click-Through-Rate

 CTR

Request Click-Through-Rate

 RCTR

Unique Click-Through-Rate

 U-CTR

Clicks per Customer

 C/C

Clicks per Visitor

 C/V

Clicks per Session

 C/S

Clicks per Request

 C/R

Clicks per Display

 C/D

Click Orders

Unique Click Orders

 U-Click Orders

Buy-Through-Rate

 BTR

Click Buy-Through-Rate

 CBTR

Request Buy-Through-Rate

 RBTR

Unique Buy-Through-Rate

 U-BTR

Click Orders per Customer

 CO/C

Click Orders per Visitor

 CO/V

Click Orders per Session

 CO/S

Click Orders per Request

 CO/R

Click Orders per Display

 CO/D

Click Orders per Click

 CO/CL

Click Revenue

Unique Click Revenue

 U-Click Revenue

Click $Value

 C$

Display $Value

 U-C$

Request $Value

 RC$

Click Revenue per Customer

 CR/C

Click Revenue per Visitor

 CR/V

Click Revenue per Session

 CR/S

Click Revenue per Request

 CR/R

Click Revenue per Display

 CR/D

Click Revenue per Click

 CR/CL

Click Margin

Unique Click Margin

 U-Click Margin

Click Margin Value

 C$M

Display Margin Value

 U-C$M

Request Margin Value

 RC$M

Click Margin per Customer

 CM/C

Click Margin per Visitor

 CM/V

Click Margin per Session

 CM/S

Click Margin per Request

 CM/R

Click Margin per Display

 CM/D

Click Margin per Click

 CM/CL

A/B Test CTR Change

CTR Change

A/B Test BTR Change

BTR Change

A/B Test BTR Confidence

Confidence

Direct Displays Metric / Related Displays Metric

D-Display / R-Displays

Direct Clicks / Related Clicks

 D-Clicks / R-Clicks

Unique Direct Clicks / Unique Related Clicks

 U-D-Clicks / U-R-Clicks

Direct Click-Through-Rate /
Related Click-Through-Rate

 D-CTR / R-CTR

Direct Request Click-Through-Rate /
Related Request Click-Through-Rate

 D-RCTR /  R-RCTR

Direct Unique Click-Through-Rate /
Related Unique Click-Through-Rate

 U-D-CTR / R-D-CTR

Direct Clicks per Customer /
Related Clicks per Customer

 D-C/C / R-C/C

Direct Clicks per Visitor /
Related Clicks per Visitor

 D-C/V /  R-C/V

Direct Clicks per Session /
Related Clicks per Session

 D-C/S /  R-C/S

Direct Clicks per Request /
Related Clicks per Request

 R-C/R

Direct Click Orders /
Direct Click Orders

 D-Click Orders /  R-Click Orders

Unique Direct Click Orders /
Unique Related Click Orders

 U-D-Click Orders / U-R-Click Orders

Direct Buy-Through-Rate /
Related Buy-Through-Rate

 D-CTR / R-BTR

Direct Click Buy-Through-Rate /
Direct Click Buy-Through-Rate

 D-CBTR / R-CBTR

Direct Request Buy-Through-Rate /
Related Request Buy-Through-Rate

 D-RBTR / R-RBTR

Direct Unique Buy-Through-Rate /
Related Unique Buy-Through-Rate

 U-D-BTR / R-D-BTR

Direct Click Orders per Customer /
Related Click Orders per Customer

 D-CO/C / R-CO/C

Direct Click Orders per Visitor /
Related Click Orders per Visitor

 D-CO/V / R-CO/V

Direct Click Orders per Session /
Related Click Orders per Session

 D-CO/S / R-CO/S

Direct Click Orders per Request /
Related Click Orders per Request

 D-CO/R / R-CO/R

Direct Click Orders per Click /
Related Click Orders per Click

 D-CO/CL / R-CO/CL

Direct Click Revenue /
Related Click Revenue

 D-Click Revenue / R-Click Revenue

Direct Unique Click Revenue /
Related Unique Click Revenue

 D-U-Click Revenue /  R-U-Click Revenue

Direct Click $Value /
Related Click $Value

 D-C$ /  R-C$

Display Direct $Value /
Display Related $Value

 U-D-C$ /  U-R-C$

Request Direct $Value /
Request Related $Value

 RDC$ /  RRC$

Direct Click Revenue per Customer /
Related Click Revenue per Customer

 D-CR/C /  R-CR/C

Direct Click Revenue per Visitor /
Related Click Revenue per Visitor

 D-CR/V /  R-CR/V

Direct Click Revenue per Session /
Related Click Revenue per Session

 D-CR/S /  R-CR/S

Direct Click Revenue per Request /
Related Click Revenue per Request

 D-CR/R /  R-CR/R

Direct Click Revenue per Display /
Related Click Revenue per Display

 D-CR/D /  R-CR/D

Direct Click Revenue per Click /
Related Click Revenue per Click

 D-CR/CL /  R-CR/CL

Direct Click Margin /
Related Click Margin

 D-Click Margin /  R-Click Margin

Direct Unique Click Margin /
Related Unique Click Margin

 D-U-Click Margin /  R-U-Click Margin

Direct Click Margin Value /
Related Click Margin Value

 D-C$M /  R-C$M

Display Direct Margin Value /
Display Related Margin Value

 U-D-C$M /  U-R-C$M

Request Direct Margin Value /
Request Related Margin Value

 RDC$M /  RRC$M

Direct Click Margin per Customer /
Related Click Margin per Customer

 D-CM/C /  R-CM/C

Direct Click Margin per Visitor /
Related Click Margin per Visitor

 D-CM/V /  R-CM/V

Direct Click Margin per Session /
Related Click Margin per Session

 D-CM/S /  R-CM/S

Direct Click Margin per Request /
Related Click Margin per Request

 D-CM/R /  R-CM/R

Direct Click Margin per Display /
Related Click Margin per Display

 D-CM/D /  R-CM/D

Direct Click Margin per Click /
Related Click Margin per Click

 D-CM/CL / R-CM/CL