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Section description | Type | Position | |
|---|---|---|---|
| 1 | WPO Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin | Pie charts | 1st column |
| 2 | AWARENESS : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin per WELCOME Widget (home page) | Time charts | 2nd column |
| 3 | CONSIDERATION : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin per SEARCH/NAVI Widget (search, navigation, …) | Time Charts | 3rd column |
| 4 | EVALUATION : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin per UP-SELL Widget (product recommendations on pdp) | Time Charts | 4th column |
| 5 | LOYALTY: Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin per RE-BUY Widget | Time Charts | 5th column |
| 6 | PURCHASE: Displays, Clicks, Click OrdersUnique Purchases, Click Revenue and Click Margin per PURCHASE Widget | Time Charts | 6th column |
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Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Displays Metric | Displays |
| |
Clicks Metric | Clicks |
| |
Click Unique Purchases Metric | Click Unique Purchases, Click OrdersUPs |
| |
Click Revenue Metric | Click Revenue, Click $ |
| |
Click Margin Metric | Click Margin, Click M. |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
WPO Segment | WPO | 1 |
Widget Segment | Widget | 2-6 |
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