This report is a dashboard, mixing 6 different key information about your Customer Sales Transactions performance (by default over the last 30 days):

	Section description	Type	Position
1	SalesTransactions, Revenue (and Margin) per Gender, Age (Decade) and Region	Time charts & / Pie charts / Bar Charts	1st row
2	Active Customers, SalesTransactions, Revenue (and Margin) per Lifetime Orders Transactions and Lifetime Revenue	Pie chartsBar Charts	2nd and 3rd row (left)
3	Share of revenue of New VS Existing Customer	Area chart	2nd row (center)
4	Number Percent of Identified Session per traffic channel	Time chart	2nd row (right)
5	Top-Revenue Customers (of the current period)	Time chartsTable	3nd 3rd row (leftcenter)
6	Revenue per product property (brand) by age and gender	Bubble Chart	3rd row (right)

Name	Abbreviation	Optional	Sections
Transactions Metric	Transactions		1.1, 2.2, 5, 6
Revenue Metric	Revenue, $		1.2, 2.3, 3, 5
Margin Metric	Margin, £M.	YES	1.3, 2.4, 5
Active Customers	Active Cust. , A:Customers		2.1
Identified Sessions	Identified S.		4
Lifetime OrdersTransactions	LTOLTT, LT OrdersTransactions, LT:OT		5
Lifetime Revenue	LTR, LT Rev., LT:$		5
Lifetime Order Transaction Quantity	LTQ, LT Qty, LT:Q	YES	5
Lifetime Margin	LTM, LT Marg. LT:£M	YES	5

Reporting Dimensions

Name	Abbreviation	Sections
Customer Gender	Gender	1, 5, 6
Customer Decade	Decade	1, 6
Customer Region	C. Region, C:Region	1, 5
Customer Greater Region	Greater Region	1.1, 1.2, 1.3
Lifetime Orders Transactions Level	LTOLTTL, LT Orders Transactions L. , LT:OTL	2
Lifetime Revenue Level	LTRLTRL, LT Rev. L. , LT:$$L	2
New Customer Segment	New Cust. , New:C	3
Existing Customer Segment	Existing Cust. , Existing:C	3
Traffic Channel	Channel	4
Customer ID	C. ID, C:ID	5
Customer Age	Age	5
First Order Date	First Ord. First:O	5
Last Order Date	Last Ord. Last: O	5
Product Property Value	P.P. Value ,PP:Value	6

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