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The Interpretability tab shows some information about the attribution to each parameter, showing that the brand and the category have much higher attribution than the price (but this could be partially because the price is a numeric field):

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Radical Tracking

As we have released our Radical Tracking on the PDP of some of our customers like https://www.nahrin.ch/de/raclette-mix we did a second attempt considering these visual markers:

Code Block
CREATE OR REPLACE TABLE `live_nahrin_reports.Data_PDPRadicalPrediction_logistic_reg_v1_11M`
as
SELECT
  count(distinct session_id) as sessions
  , count(distinct order_id) as purchases
  , ifnull((select string_agg(v order by v) from unnest(feature_1) as v where v != ''),'none') as feature_1
  , ifnull((select string_agg(v order by v) from unnest(feature_2) as v where v != ''),'none') as feature_2
  , ifnull((select string_agg(v order by v) from unnest(feature_3) as v where v != ''),'none') as feature_3
  , ifnull((select string_agg(v order by v) from unnest(feature_4) as v where v != ''),'none') as feature_4
  , ifnull((select string_agg(v order by v) from unnest(feature_5) as v where v != ''),'none') as feature_5
  , ifnull((select string_agg(v order by v) from unnest(feature_6) as v where v != ''),'none') as feature_6
  , ifnull((select string_agg(v order by v) from unnest(feature_7) as v where v != ''),'none') as feature_7
  , ifnull((select string_agg(v order by v) from unnest(feature_8) as v where v != ''),'none') as feature_8
  , ifnull((select string_agg(v order by v) from unnest(feature_9) as v where v != ''),'none') as feature_9
  , ifnull((select string_agg(v order by v) from unnest(feature_10) as v where v != ''),'none') as feature_10
from
(
SELECT

  s.session_id
  , any_value(s.order_id) as order_id
  , array_agg(distinct case when feature = 1 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_1
  , array_agg(distinct case when feature = 2 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_2
  , array_agg(distinct case when feature = 3 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_3
  , array_agg(distinct case when feature = 4 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_4
  , array_agg(distinct case when feature = 5 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_5
  , array_agg(distinct case when feature = 6 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_6
  , array_agg(distinct case when feature = 7 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_7
  , array_agg(distinct case when feature = 8 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_8
  , array_agg(distinct case when feature = 9 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_9
  , array_agg(distinct case when feature = 10 then ifnull(concat(v.name, '-', v.value), '-') else '' end) as feature_10

FROM `live_nahrin_views.pdp_radical_tracking_markers` 
join unnest(values) as v
join unnest(sessions) as sid
join  `live_nahrin_reports.session_primary` as s on s.session_id = sid
group by session_id, feature
)
group by feature_1, feature_2, feature_3, feature_4, feature_5, feature_6, feature_7, feature_8, feature_9, feature_10
;


CREATE OR REPLACE MODEL `live_nahrin_reports.Model_PDPRadicalPrediction_logistic_reg_v1_11M`
	OPTIONS(
	  model_type='logistic_reg'
	  , CATEGORY_ENCODING_METHOD = 'DUMMY_ENCODING'
	  , CALCULATE_P_VALUES = TRUE, 
	  ENABLE_GLOBAL_EXPLAIN = TRUE
	) AS

SELECT

  (IF(purchases >= it,1,0)) AS label
  , feature_1, feature_2, feature_3, feature_4, feature_5, feature_6, feature_7, feature_8, feature_9, feature_10

FROM 
  `live_nahrin_reports.Data_PDPRadicalPrediction_logistic_reg_v1_11M`
  join unnest(GENERATE_ARRAY(1,sessions)) as it

;

However, it is still not very clear how this will work

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and the features indicated as most important as simply the ones which are detected as so by the feature number logic, so no value so far there in the outcome…

Factor analysis of parameters affecting the performance of product recommendations on the PDP

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