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A Narrative is a page layout (or page zones) layout a set of zones in a page layout) with headless content (headless because the content is not specific to any view, it can be used in any channel: web-site, e-mail, print marketing, …).

A Narrative can be a complete web page layout or the layouts of sections (or zones) of the page.

As you integrate the Narratives in your Website, you decide which narrative appears where (in which pages or page zones) during the technical integration.

For example, for a search result page, the layout of the search results will be defined by a narrative (e.g., as in the example we will see in details later in this page: first a search message, then a banner, then the pagination and sorting option, then a grid of product results, then pagination again and below an SEO text, and on the left of it all the facets (search refinement filters).

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