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Section description | Type | Position | |
|---|---|---|---|
| 1 | Total Row with Distribution of the Landing Page Types for each Absolute Metric (columns): Sessions, Non-Bouncing Sessions, Sessions with Produt Views, Sessions with Add To Basket, Session Transactions, Revenue & Margin | Pie charts | 1st row |
| 2 | Session Bounce Rate | Time chart | 1st column |
| 3 | Number of Page Views | Bar chart | 2nd column |
| 4 | Number Product Views | Bar chart | 3rd column |
| 5 | Basket Abandon Rate | Time chart | 4th column |
| 6 | Session Conversion Rate | Time chart | 5th colum |
| 7 | Number of Unique Purchases / Transaction Quantity | Bar chart | 6th column |
| 8 | Session $ Value and $ Margin | Time charts | 7th column |
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Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Sessions Metric | Sessions |
| 1 |
Non-Bouncing Sessions | 2PV-Sessions | 1 | |
1 Product View Sessions | PDP-Sessions | 1 | |
1 Add to Basket Sessions | ATB-Sessions | 1 | |
Session Transactions Metric | Session Transactions, S:Transactions |
| 1 |
Transaction Quantity Metric | Transactions Quantity | YES | 1,7 |
Session Revenue Metric | Session Revenue, Session $ |
| 1 |
Session Margin Metric | Session Margin, Session M. |
| 1 |
Session Bounce Rate | Bounce% | 2 | |
Basket Abandon Rate | Basket Abandon% | 5 | |
Session Conversion Rate | S:CR, Session CR |
| 6 |
Session $Value | S-$Value, S:$ | 8 | |
Session $Margin | S-$Margin, S:M. | 8 |
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