What is the value of this report?

In this report, you will get a detailed overview about how the different widgets are performing.

In addition to the well known KPI’s from Google Analytics, this report shows you more accurate metrics generated by the Boxalino Engine. Instead of having metrics per page we are providing this information for each widget. Since we are able to comprehend exactly what was shown on the device of the customer and what she/he clicked on, we provide a new level of Click-Through-Rate and Buy-Through-Rate you never had before.

These information help you to better understand and monitor each step of your Customer Journey. This way you can easily check the success of your activated Widgets, or detect weak spots on your website. For example, you can compare the Buy-Through-Rate for the Navigation and the Search to comprehend where the Customers are actually adding the Product to the Basket they end up buying. (Even though they used both widgets during their session)

In addition we show the evolution of all KPI’s over time. This will help you to see trends in the Customer Behavior. If the number of Customers using the Widget Navigation is decreasing, and increasing for the Widget Search, this means that Customers are shifting their Behavior to use the Search more often.

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This page is available with various segmentations which will allow you to understand your performance not only per widget but also per Device, Channel, Region and most importantly per A/B-Test.

Key Dimensions

• WidgetSession

• DimensionJourney Step

• WPO

Other Dimensions & Filters

• Device Category: Device

• Traffic channel: Channel

• Traffic source: Source

• GeoIP region: Region

• Variant ID: Variant

• Language Code: Language

Key Metrics

• Visitors Metric: Visitors

• Customers Metric: Customers

• Sessions Metric: Sessions

• Sessions Metric: Sessions

• Requests per Session:

• Impressions per Request:

• Clicks per Impression:

• Add to Basket per Click:

• Click Orders Metric: Orders

• Conversion Rate: CR

• Revenue Metric: Revenue

• Margin Metric: Margin

Other Metrics

• Impression Metric:

• Click Metric:

• Add to basket Metric: