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Name

Abbreviation

Customers Metric

Customers

Visitors Metric

Visitors

Visitors per Customer

V/C

Sessions Metric

Sessions

Non-Bouncing Sessions

2PV-Sessions

1 Product View Sessions

PDP-Sessions

1 Add to Basket Sessions

ATB-Sessions

Identified Sessions

Identified S.

Session Orders Metric

S-Orders

Sessions per Customer

S/C

Sessions per Visitor

S/V

Session Conversion Rate

S-CR, Session CR

Session Revenue Metric

Session Revenue

Session $Value

S-$Value

Session Margin Metric

Session Margin

Session $Margin

S-$Margin

Bounce Rate

Bounce%

Average Session Duration

Pages Metric

Pages

Pages per Session

Pages/Session

Product Detail Page Views

PDP Views

Product Detail Page Views per Session

PDP Views/Session

Orders per Session

Ordered Products per Session

S-Ord-Products

Ordered Quantity per Session

S-Ord-Qty

Orders per Visitor

Orders per Customer

Baskets Basket Abandon Rate

Baskets Basket Abandon%

Baskets Metric

Baskets

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Name

Abbrevation

Orders Metric

Orders

Revenue Metric

Revenue

Margin Metric

Margin

Product Orders

Prod-Orders

Product Quantity

Prod-Qty

Product Revenue

Prod-Revenue

Product Margin

Prod-Margin

Order Quantity

Qty

Average Order Value

AOV 

Median Order Value

MOV

Average Order Margin

AOM

Median Order Margin

MOM

Online Orders Metric /
Offline Orders Metric

Online Orders /
Offline Orders

Online Revenue Metric /
Offline Revenue Metric

Online Revenue /
Offline Revenue

Online Margin Metric /
Offline Margin Metric

Online Margin /
Offline Margin

Online Product Orders /
Offline Product Orders

Online Prod-Orders /
Offline Prod-Orders

Online Order Quantity /
Offline Order Quantity

Online Qty /
Offline Qty

Online Average Order Value /
Offline Average Order Value

Online AOV  /
Offline AOV

Online Median Order Value /
Offline Median Order Value

Online MOV /
Offline MOV

Online Average Order Margin /
Offline Average Order Margin

Online AOM /
Offline AOM

Online Median Order Margin /
Offline Median Order Margin

Online MOM /
Offline MOM

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Name

Abbrevation

Active Customers

Active CCust.

Customer Lifetime

Name

Abbreviation

Lifetime Orders

LTO, LT Orders

Lifetime Order Quantity

LTQ, LT Qty

Lifetime Revenue

LTR, LT Rev.

Lifetime Margin

LTM, LT Marg.

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