In this post we are listing additional Data Integration use cases which can be done in the Boxlaino Data Platform:
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Criteo Audience
Our Winning Interaction platform can create various types of Audiences, both for Google Ads, but also for other platforms. One of these platforms is Criteo:https://help.criteo.com/kb/guide/en/about-audiences-0EJNOqUqYu/Steps/842036,1683194,1683196,1912830,1912831
The audience feed is based on :
An email CRM file containing plain text email addresses, an MD5 hash of plain text emails, or a SHA256 hash of previously MD5 hashed emails.
and is based on the following API:
dynamic Contact Lists About Contact List Segments | Help Criteo and is using the Criteo API:https://developers.criteo.com/marketing-solutions/docs/audiences
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All customers
All newsletter subscribers
New customers
Customers who bought in the last year but not in the last month
Customers with high Customer Lifetime Value
Follow the onboarding list from Criteo https://developers.criteo.com/marketing-solutions/docs/onboarding-checklist
For integration purposes, Boxalino requires the application credentials (application_id, client_id, client_secret, allowed_grant_type (must be client_credentials )
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Allow the application to Manage Audiences in the Authorization section & Activate app. |
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Facebook Newsletter Subscriptions
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Data are pushed to our Data Integration platform with a Load Feed Request: https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/842629121/Data+Feeds+DF#LOAD-FEED-REQUEST
A BigQuery view is then called in a loop providing Narrative API requests which are executed and for which the results are integrated in BigQuery, which will probably require a small extension of our https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/842629121/Data+Feeds+DF#LOAD-FEED-REQUEST
A Read feed (https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/842629121/Data+Feeds+DF#READ-FEED-REQUEST ) or View (https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/842629121/Data+Feeds+DF#VIEW-FEED-REQUEST ) or Json (https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/842629121/Data+Feeds+DF#JSON-FEED-REQUEST ) feed is the pushed to the requesting 3rd party