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Promote products matching the

viewed top product-listing pages (category pages, brand pages, campaign landing pages, …)

Group

Name

Short description

1

Marketing Alignment (MA)

Promoted Campaigns

Promote products or content in the target of active promoted campaigns

2

Visitor Journey Personalization (VJP)

Views > Price Range

Views > Higher Price Range

Products which match (or are slightly higher than) the products price range of the previsouly viewed products

3

Visitor Journey Personalization (VJP)

Views > End-up Buying

Products which are often bought in the same session after viewing the same products the current visitor has already viewed

4

Visitor Journey Personalization (VJP)

Views > Discovery Tags

Views > Defining Tags

Promote products or content with Discovery Tags matching previously viewed products.

Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

Each product gets a list of Defining Tags representing which is a subset of the product attributes values that have been identified as important in the selection of a product

5

Customer Journey Personalization (CJP)

Purchases > Individual Collaborative Filtering

Neural Collaborative Filtering for individual recommendations based on the purchases of the customer and leveraging the patterns in the purchase behaviors of other customers

6

Visitor Journey Personalization (VJP)

Basket > Often Bought Together

Basket > Collaborative Filtering Bought Together

Promote products often bought together with products already in the basket of the visitor

(first practice with statistics, second variant with AI Collaborative Filtering)

7

Visitor Journey Personalization (VJP)

Views > Often Bought Together

Views > Collaborative Filtering Bought Together

Promote products often bought together with products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

8

Visitor Journey Personalization (VJP)

Views > Often Viewed in Same Session

Views > Collaborative Filtering Viewed Same Session

Promote products often viewed in the same session as products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

9

Visitor Journey Personalization (VJP)

Viewed Category, Brands & Landing Pages

Used Facets Values

Used Price Range

Used Higher Price Range

Previous Search(es)

Related Search(es)

  • used facets values or price range (search / product listing filtering options)

  • slightly higher price range than previously used

  • prior searches (or related to the prior searches) of the visitor.

  • 10

    Customer Journey Personalization (CJP)

    Last Purchase > Often Bought After

    Last Purchase > Collaborative Filtering Bought After

    Promote products often bought after the last purchase of the customer

    (first practice with statistics, second variant with AI Collaborative Filtering)

    1110

    Customer Journey Personalization (CJP)

    Purchases > Often Bought By the Same Customer

    Purchases > Collaborative Filtering Bought By the Same Customer

    Promote products often bought by the same customer (based on the purchase history of the customer)

    (first practice with statistics, second variant with AI Collaborative Filtering)

    1211

    Visitor Journey Personalization (VJP)

    Basket > Often Basketed Together

    Basket > Collaborative Filtering Basketed Together

    Promote products often basketed together with products already in the basket of the visitor

    (first practice with statistics, second variant with AI Collaborative Filtering)

    12

    Product & Content Context (PCC)

    Context Products > Often Basketed Together

    Context Products > Collaborative Filtering Basketed Together

    Promote products often basketed together with the main product of the PDP

    (first practice with statistics, second variant with AI Collaborative Filtering)

    13

    Visitor Journey Personalization (VJP)

    Views > Low/High End

    Promote products or content in the same Price Quadrant as previously viewed products.
    Each product is connected to a price percentile according to its group (e.g.: category), lower percentiles (e.g.: <20%) are labeled Low-End while top percentiles (e.g.. >80%) are labeled High-End.

    14

    Customer Journey Personalization (CJP)

    Purchases > Low/High End

    Promote products or content in the same Price Quadrant as previously bought products.
    Each product is connected to a price percentile according to its group (e.g.: category), lower percentiles (e.g.: <20%) are labeled Low-End while top percentiles (e.g.. >80%) are labeled High-End.

    15

    Customer Journey Personalization (CJP)

    Purchases > Discovery Tags

    Purchases > Defining Tags

    Promote products or content with Discovery Tags matching previously bought products.

    Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

    Each product gets a list of Defining Tags representing which is a subset of the product attributes values that have been identified as important in the selection of a product.

    16

    Customer Journey Personalization (CJP)

    Wish-list > Products

    Wish-list > Products Attributes

    Wish-list > Products Discovery Tags

    Wish-list > Products Defining Tags

    Promote products

    • currently in the wish-list of the visitor

    • matching the values of attributes of products in the wish-list of the visitor

    • matching the Discovery/Defining Tags of products in the wish-list of the visitor

    See Discovery and Defining Tags definition above

    17

    Visitor Journey Personalization (VJP)

    Basket > Products Attributes

    Basket > Products Discovery Tags

    Basket > Products Defining Tags

    Promote products

    • matching the values of attributes of products in the basket of the visitor

    • matching the Discovery/Defining Tags of products in the basket of the visitor

    See Discovery and Defining Tags definition above

    18

    Visitor Journey Personalization (VJP)

    Views > Smart Bestsellers on Clustering

    Best-selling trends within the Cluster the visitor is predicted to belong based on his prior product views.

    Customer Clustering distributes all customers into clusters based on their purchase history

    19

    Customer Journey Personalization (CJP)

    Purchases > Smart Bestsellers on Clustering

    Best-selling trends within the Cluster the customer belongs.

    Customer Clustering distributes all customers into clusters based on their purchase history