Session
...
Name | Abbreviation |
|---|---|
Customers Metric | Customers |
Visitors Metric | Visitors |
Visitors per Customer | V/C |
Sessions Metric | Sessions |
Non-Bouncing Sessions | 2PV-Sessions |
1 Product View Sessions | PDP-Sessions |
1 Add to Basket Sessions | ATB-Sessions |
Identified Sessions | Identified S. |
Session Orders Metric | S-Orders |
Sessions per Customer | S/C |
Sessions per Visitor | S/V |
Session Conversion Rate | S-CR, Session CR |
Session Revenue Metric | Session Revenue |
Session $Value | S-$Value |
Session Margin Metric | Session Margin |
Session $Margin | S-$Margin |
Bounce Rate | Bounce% |
Average Session Duration | |
Pages Metric | Pages |
Pages per Session | Pages/Session |
Product Detail Page Views | PDP Views |
Product Detail Page Views per Session | PDP Views/Session |
Orders per Session | |
Ordered Products per Session | S-Ord-Products |
Ordered Quantity per Session | S-Ord-Qty |
Orders per Visitor | |
Orders per Customer | |
Baskets Basket Abandon Rate | Baskets Basket Abandon% |
Baskets Metric | Baskets |
Order
...
Name | Abbrevation | |||
|---|---|---|---|---|
Orders Metric | Orders | |||
Revenue Metric | Revenue | |||
Margin Metric | Margin | |||
Product Orders | Prod-Orders | |||
Product Quantity | Prod-Qty | |||
Product Revenue | Prod-Revenue | |||
Product Margin | Prod-Margin | |||
Order Quantity | Qty | |||
Average Order Value | AOV | Revenue Metric | Revenue | AOV |
Median Order Value | MOV | |||
Average Order Margin | AOM | |||
Median Order Margin | MOM | |||
Online Orders Metric / | Online Orders / | |||
Online Revenue Metric / | Online Revenue / | |||
Online Margin Metric / | Online Margin / | |||
Online Product Orders / | Online Prod-Orders / | |||
Online Order Quantity / | Online Qty / | |||
Online Average Order Value / | Online AOV / | |||
Online Median Order Value / | Online MOV / | |||
Online Average Order Margin / | Online AOM / | |||
Online Median Order Margin / | Online MOM / |
Customer
Name | Abbrevation |
|---|---|
Active Customers | Active Cust. |
Customer Lifetime
Name | Abbreviation |
|---|---|
Lifetime Orders | LTO, LT Orders |
Lifetime Order Quantity | LTQ, LT Qty |
Lifetime Revenue | LTR, LT Rev. |
Lifetime Margin | LTM, LT Marg. |
Alerts
...
Name | Abbrevation |
|---|---|
Alert Metric Value | Value |
Alert Metric Value Change | Change |
Widget Request, Display & Click
...
Requests & Displays
Name | Abbreviation |
|---|---|
Requests Metric | Requests |
Unique Requests | U-Requests |
Requests per Customer | R/C |
Requests per Visitor | R/V |
Requests per Session | R/S |
Displays Metric | Displays |
Unique Displays | U-Displays |
Displays per Customer | D/C |
Displays per Visitor | D/V |
Displays per Session | D/S |
Displays per Request | D/R |
Display Rate | Display% |
Unique Display Rate | U-Display% |
...
Name | Abbreviation |
|---|---|
A/B Test CTR Change | CTR Change |
A/B Test BTR Change | BTR Change |
A/B Test BTR Confidence | Confidence |
Direct & Related Display & Click
...
Name | Abbreviation |
|---|---|
Direct Displays Metric / Related Displays Metric | D-Display / R-Displays |
Direct Clicks / Related Clicks | D-Clicks / R-Clicks |
Unique Direct Clicks / Unique Related Clicks | U-D-Clicks / U-R-Clicks |
Direct Click-Through-Rate / | D-CTR / R-CTR |
Direct Request Click-Through-Rate / | D-RCTR / R-RCTR |
Direct Unique Click-Through-Rate / | U-D-CTR / R-D-CTR |
Direct Clicks per Customer / | D-C/C / R-C/C |
Direct Clicks per Visitor / | D-C/V / R-C/V |
Direct Clicks per Session / | D-C/S / R-C/S |
Direct Clicks per Request / | R-C/R |
Direct Click Orders / | D-Click Orders / R-Click Orders |
Unique Direct Click Orders / | U-D-Click Orders / U-R-Click Orders |
Direct Buy-Through-Rate / | D-CTR / R-BTR |
Direct Click Buy-Through-Rate / | D-CBTR / R-CBTR |
Direct Request Buy-Through-Rate / | D-RBTR / R-RBTR |
Direct Unique Buy-Through-Rate / | U-D-BTR / R-D-BTR |
Direct Click Orders per Customer / | D-CO/C / R-CO/C |
Direct Click Orders per Visitor / | D-CO/V / R-CO/V |
Direct Click Orders per Session / | D-CO/S / R-CO/S |
Direct Click Orders per Request / | D-CO/R / R-CO/R |
Direct Click Orders per Click / | D-CO/CL / R-CO/CL |
Direct Click Revenue / | D-Click Revenue / R-Click Revenue |
Direct Unique Click Revenue / | D-U-Click Revenue / R-U-Click Revenue |
Direct Click $Value / | D-C$ / R-C$ |
Display Direct $Value / | U-D-C$ / U-R-C$ |
Request Direct $Value / | RDC$ / RRC$ |
Direct Click Revenue per Customer / | D-CR/C / R-CR/C |
Direct Click Revenue per Visitor / | D-CR/V / R-CR/V |
Direct Click Revenue per Session / | D-CR/S / R-CR/S |
Direct Click Revenue per Request / | D-CR/R / R-CR/R |
Direct Click Revenue per Display / | D-CR/D / R-CR/D |
Direct Click Revenue per Click / | D-CR/CL / R-CR/CL |
Direct Click Margin / | D-Click Margin / R-Click Margin |
Direct Unique Click Margin / | D-U-Click Margin / R-U-Click Margin |
Direct Click Margin Value / | D-C$M / R-C$M |
Display Direct Margin Value / | U-D-C$M / U-R-C$M |
Request Direct Margin Value / | RDC$M / RRC$M |
Direct Click Margin per Customer / | D-CM/C / R-CM/C |
Direct Click Margin per Visitor / | D-CM/V / R-CM/V |
Direct Click Margin per Session / | D-CM/S / R-CM/S |
Direct Click Margin per Request / | D-CM/R / R-CM/R |
Direct Click Margin per Display / | D-CM/D / R-CM/D |
Direct Click Margin per Click / | D-CM/CL / R-CM/CL |