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Boxalino offers several types of services, including optimization where the advanced configuration of Boxalino’s Winning Interactions platform is managed by Boxalino & Boxalino Partnersor Boxalino Certified Partners (here-after Boxalino & Partners).

For many of our customers, this is a great option for the first 1 to 2 years, as they only need to take limited training and Boxalino & Boxalino Partners can drive the optimization mainly from best-practices to be reviewed regularly together. In this diagram, they will often start with level 2 (Standard Managed Service) and then grow up to level 3 (Advanced Managed Service).

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Depending on capacities and ambitions, some of our customers want to take it to the next step and fully internalize the optimization of the Winning Interactions platform with levels 4 and 5. This opens a great potential and requires you to identify your Winning Interactions Hero who will be fully in charge of the optimization.

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The lines starting with Option are indicated as activities that might be done by the Winning Interactions Hero but could also be provided by other supporting parties (either internally or from Boxalino & Boxalino Partners).

Info

However, it is important that some of the Options are done by the Winning Interactions Hero.
So we will suggest 3 Winning Interactions Hero profiles, each including some of the Options
(see the profiles section below).

Activity

Detail

Efforts after training

Required Module

If Option not taken

ANALYTICS, INSIGHT, REPORTS

Required

Analyze Boxalino Reports to keep track of your KPIs and identify optimization opportunities

5-10% of FTE

Based reports + optional BAIR

  • Option MA-1

Create custom reports to analyze specific aspects on the basis of Boxalino Analytics tables in BigQuery

1-2 Person Day Days / Report

CAIR

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

  • Option MA-2

Create custom reports to analyze specific aspects based on custom analytics tables in BigQuery

4-5 Person Day Days / Report

CODW
(only needed if Boxalino’s data are used)

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

UX & STRATEGY CONFIGURATION

Required

Configuration of dynamic layouts, real-time strategies, and a/b testing experiments

10-20% of FTE

RTUX, RTOP, RTAB, BAIA**

  • Option C-1

Create custom Strategy Features with Boxalino Real-Time Scripting editors

1/2 Person Day per new Feature

Can be done when needed by Boxalino & Boxalino Partners

  • Option C-2

Create content & design and configure them in the admin

depends on the type of content

Can be done by your content & design team

  • Option C-3

Configure simple Data Processing in BigQuery SQL

1-2 Person Hour Hours to configure a new Data Processing

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

  • Option C-4

Configure advanced Data Processing in BigQuery SQL, BigQuery ML or in another GCP environment

4-8 Person Hour Hours to configure a new Data Processing

CODW + CDSL

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

TESTING & DEPLOYMENT

Required

Test all the configuration changes in the admin and publish them live

5-10% of FTE

EXPERIMENT REVIEW & DIAGNOSISTUNING

Required

Review the experiments and other statistics results of the changes and A/B testing experiments

5-10% of FTE

Based reports + optional BAIR

  • Option RDERT-1

Create custom data analysis and reports to diagnose deeper aspects of the experiment results on the basis of Boxalino Analytics tables in BigQuery

1-2 Person Day Days / Report

CAIR

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

  • Option RDERT-2

Create custom data analysis and reports to diagnose deeper aspects of the experiment results on custom analytics tables in BigQuery

4-5 Person Day Days / Report

CODW

Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team

* the module BDSL (Open Data Science Lab) is required if Boxalino or Boxalino & Partners need to provide something specific for this option

** BAIA (AI Automation) is not necessarily needed but is typically activated due to the important advantages used as part of the selected advanced strategies

Info

As indicated in the column Efforts after training, the required activities represent typically 50% of a full-time employee. Depending on the options taken and the regularity of efforts in these options, the position can go up to 100%.

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  • Option MA 1 & 2

  • Option C 3 & 4

  • Option RD ERT 1 & 2

Nice-to-have options

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  • Option MA 1

  • Option C 1 & 3

  • Option RD ERT 1


Key additional skills

  • UX design expertise

  • Base understanding of CSS

  • Marketing & Communication expertise to create content and define the way to present it

  • (nice-to-have) - Some design capacities (to create images and other visual graphics)

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  • Option MA 1

  • Option C 3

  • Option RD ERT 1

Nice-to-have options

  • Option C 1

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