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Boxalino offers several types of services, including optimization where the advanced configuration of Boxalino’s Winning Interactions platform is be managed by Boxalino or Boxalino Certified Partners (here-after Boxalino & Boxalino Partners).
For many of our customers, this is a great option for the first 1 to 2 years, as they only need to take limited training and Boxalino & Boxalino Partners can drive the optimization mainly from best-practices to be reviewed regularly together. In this diagram, they will often start with level 2 (Standard Managed Service) and then grow up to level 3 (Advanced Managed Service).
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Depending on capacities and ambitions, some of our customers want to take it to the next step and fully internalize the optimization of the Winning Interactions platform with levels 4 and 5. This opens a great potential and requires you to identify your Winning Interactions Hero who will be fully in charge of the optimization.
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The lines starting with Option are indicated as activities that might be done by the Winning Interactions Hero but could also be provided by other supporting parties (either internally or from Boxalino & Boxalino Partners).
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However, it is important that some of the Options are done by the Winning Interactions Hero. |
Activity | Detail | Efforts after training | Required Module | If Option not taken | |
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ANALYTICS, INSIGHT, REPORTS | |||||
Required | Analyze Boxalino Reports to keep track of your KPIs and identify optimization opportunities | 5-10% of FTE | Based reports + optional BAIR | ||
| Create custom reports to analyze specific aspects on the basis of Boxalino Analytics tables in BigQuery | 1-2 Person Day Days / Report | CAIR | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | |
| Create custom reports to analyze specific aspects based on custom analytics tables in BigQuery | 4-5 Person Day Days / Report | CODW | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | |
UX & STRATEGY CONFIGURATION | |||||
Required | Configuration of dynamic layouts, real-time strategies, and a/b testing experiments | 10-20% of FTE | RTUX, RTOP, RTAB, BAIA** | ||
| Create custom Strategy Features with Boxalino Real-Time Scripting editors | 1/2 Person Day per new Feature | Can be done when needed by Boxalino & Boxalino Partners | ||
| Create content & design and configure them in the admin | depends on the type of content | Can be done by your content & design team | ||
| Configure simple Data Processing in BigQuery SQL | 1-2 Person Hour Hours to configure a new Data Processing | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | ||
| Configure advanced Data Processing in BigQuery SQL, BigQuery ML or in another GCP environment | 4-8 Person Hour Hours to configure a new Data Processing | CODW + CDSL | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | |
TESTING & DEPLOYMENT | |||||
Required | Test all the configuration changes in the admin and publish them live | 5-10% of FTE | BAIR | ||
EXPERIMENT REVIEW & DIAGNOSISTUNING | |||||
Required | Review the experiments and other statistics results of the changes and A/B testing experiments | 5-10% of FTE | Based reports + optional BAIR | ||
| Create custom data analysis and reports to diagnose deeper aspects of the experiment results on the basis of Boxalino Analytics tables in BigQuery | 1-2 Person Day Days / Report | CAIR | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | |
| Create custom data analysis and reports to diagnose deeper aspects of the experiment results on custom analytics tables in BigQuery | 4-5 Person Day Days / Report | CODW | Can be done when needed by Boxalino & Boxalino Partners* or your Data Science Team | |
* the module BDSL (Open Data Science Lab) is required if Boxalino or Boxalino & Partners need to provide something specific for this option
** BAIA (AI Automation) is not necessarily needed but is typically activated due to the important advantages used as part of the selected advanced strategies
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As indicated in the column Efforts after training, the required activities represent typically 50% of a full-time employee. Depending on the options taken and the regularity of efforts in these options, the position can go up to 100%. |
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Option MA 1 & 2
Option C 3 & 4
Option RD ERT 1 & 2
Nice-to-have options
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Option MA 1
Option C 1 & 3
Option RD ERT 1
Key additional skills
UX design expertise
Base understanding of CSS
Marketing & Communication expertise to create content and define the way to present it
(nice-to-have) - Some design capacities (to create images and other visual graphics)
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Option MA 1
Option C 3
Option RD ERT 1
Nice-to-have options
Option C 1
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