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Optimal guidance in the customer journey
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AWARENESS
Your visitor becomes aware of your e-shop or one of your offers
Website Pages: Home page and other broad start and landing pages
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CONSIDERATION
Your visitor considers and decides whether the offer is relevant to her or not
Website Pages: Search result page, Product listing pages, and other narrow landing pages
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EVALUATION
Your visitor begins to compare offers and, if necessary, providers
Website Pages: Product Detail Page, Blog or Content Post
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PURCHASE
Your visitor starts the process of making the purchase
Website Pages: Add-to-basket Overlay, Basket page
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LOYALTY
Your visitor comes back to make follow-up purchases
Website Pages: My Account page, Logged-in home page
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RELATIONSHIP
Your visitor is successfully addressed with "outbound" information
Communications: Newsletter, Trigger/Transaction Emails, Push Notifications, Print Marketing
WPO Levels
Level | Type | Description | Comments |
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1 | Widget | WPOs with widgets returning products (search results or product recommendations) | This level covers all types of product results and recommendations accross all the customer journey, this is typically where our clients start their projects with Boxalino |
2 | Widget | WPOs with widgets returning other types of contents (banners, blog articles, overlays messages) | This level covers all type of content which can be integrated with Boxalino (ideally from a headless CMS) |
3 | Page (dynamic layout logic) | WPOs with dynamic layout logics which define and affect the layout of the page | This levels covers the dynamic layout logic defining what defined content and LEVEL 1 and 2 widgets should appear on a page |
4 | Page (advanced) | WPOs with advanced output types (e.g.: real-time pricing) | If you are interested in Level 4 WPOs, please contact Boxalino for more details |
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