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Boxalino offers 24 WPOs, each connected to a Customer Journey Step and to a Level.
To learn more about how to use WPOs in Boxalino’s Admin, please visit our admin documentation: Widget & Page Optimizers - WPO
Customer Journey Steps
Optimal guidance in the customer journey
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AWARENESS
Your visitor becomes aware of your e-shop or one of your offers
Website Pages: Home page and other broad start and landing pages
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CONSIDERATION
Your visitor considers and decides whether the offer is relevant to her or not
Website Pages: Search result page, Product listing pages, and other narrow landing pages
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EVALUATION
Your visitor begins to compare offers and, if necessary, providers
Website Pages: Product Detail Page, Blog or Content Post
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PURCHASE
Your visitor starts the process of making the purchase
Website Pages: Add-to-basket Overlay, Basket page
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LOYALTY
Your visitor comes back to make follow-up purchases
Website Pages: My Account page, Logged-in home page
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RELATIONSHIP
Your visitor is successfully addressed with "outbound" information
Communications: Newsletter, Trigger/Transaction Emails, Push Notifications, Print Marketing
WPO Levels
Level | Type | Description | Comments |
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1 | Widget | WPOs with widgets returning products (search results or product recommendations) | This level covers all types of product results and recommendations accross all the customer journey, this is typically where our clients start their projects with Boxalino |
2 | Widget | WPOs with widgets returning other types of contents (banners, blog articles, overlays messages) | This level covers all type of content which can be integrated with Boxalino (ideally from a headless CMS) |
3 | Page (dynamic layout logic) | WPOs with dynamic layout logics which define and affect the layout of the page | This levels covers the dynamic layout logic defining what defined content and LEVEL 1 and 2 widgets should appear on a page |
4 | Page (advanced) | WPOs with advanced output types (e.g.: real-time pricing) | If you are interested in Level 4 WPOs, please contact Boxalino for more details |
What are Widgets? (WPO)
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WPOs of Level 1&2 contain widgets.
Widgets are the visual building blocks of your e-shop.
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Widgets are typically used in only one location of a page (like the home page) or a category of pages (like the product detail pages).
Each widget is defined by a strategy in Boxalino Admin which specifies how the a/b testing selection of product or other content will be done in real-time for each visitor individually.
To learn more about how to use Widgets in Boxalino’s Admin, please visit our admin documentation: WPO Widget Strategy
What are Page layouts? (WPO)
WPOs of Level 3 contain Page layouts.
Unlike widgets, Page layouts, do not return one or a list of products or other contents to be displayed to the user. Page layouts provide a dynamic layout of the page (or the zones of the page where widgets should appear).
The Layout is defined as a Narrative that is connected to the Page layout (which can be defined with dynamic conditions to a/b test or segment the display of some widgets depending on the device, trafic source, customer gender or any other segmentation logic).
If a part of the layout is even more dynamic and results in a real-time strategy to create the layout, the Page layout strategy (the strategy of a Page layout is defined in the same administration environment as the Widget strategies). As an example of such an advanced case, here is a use case with Marketing Topics: Personalized Marketing Automation on Qualipet Homepage
To learn more about how to use Narratives in Boxalino’s Admin, please visit our admin documentation: Narratives
To learn more about how to use Page layouts in Boxalino’s Admin, please visit our admin documentation: WPO Widget Strategy
Optimization & Personalization
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