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Offline Concrete steps:

1. Define an additional conversion value for new customers (e.g.: +20% of AOV) and an even higher value for customers predicted to have a high customer lifetime value (e.g.: +50% of AOV)

2. Integrate the updated conversion value in GAds with the following method: New Conversions (per google click id) (https://support.google.com/google-ads/answer/7014069?hl=en )

   1. Go to your Conversions Overview and add a new Custom Goal at the bottom of the page.

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   2. Create a new Conversion action in you Google Ads Account https://ads.google.com/aw/conversions

   3. Select Import > Manual Import using API or uploads > Track conversions from clicks

      

   4. Select a Category and the conversion action name.💡 We highly recommend to select the “Secondary action not used for bidding optimization“ first when setting up the conversion action. This allows you to see the impact in GAds before using it for the bidding and serves as a test.

      

   5. Select different values for each conversion and set the default value to 0. For the count we want to have each conversion separately. The Click-through conversion window should be set to 90 days and the attribution should be data-driven.

      

   6. Hit create and continue to confirm your settings.

   7. Boxalino will prepare a datafeed.

   8. Use the feed to schedule uploads automatically. https://ads.google.com/aw/conversions/uploads/schedules

      

3. (optionally) implement an API real-time call to Boxalino in your Tracking Data Layer to send the adjusted conversion value right away when available to the Google Ads tracker.