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We can correct the conversion value if the order was canceled, or returned, or if another event reduced the revenue value for you.
We can use another metric than the revenue, like for example the margin, as the definition of the conversion value.
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Concrete steps: Define a corrected value for a conversion based on the effective ERP margin or revenue (canceled value should be 0.- , returned article should lower the value accordingly, etc.) Corrected value for a conversion based on the effective ERP margin or revenue (canceled value should be 0.- , returned article should lower the value accordingly, etc.)
Integrate the updated conversion value in GAds with the following method: (https://Integrate the updated conversion value in GAds with the following method: (https://support.google.com/google-ads/answer/7686280?hl=en ) Look up the “Conversion action” name you use for the conversions that should be adjusted. Boxalino will prepare a datafeed. Use the feed to schedule uploads automatically. https://ads.google.com/aw/conversions/uploads/schedules 
(optionally) implement an API real-time call to Boxalino in your Tracking Data Layer to send the adjusted conversion value right away when available to the Google Ads tracker.
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Additionally we can use another metric then the revenue, like for example the margin of the transaction, as the definition of the conversion value. This gives you the following advantages:
More accurate bids for optimizing the profit.
Margin labels per product are a good start but will not work if the customers buys another item then he clicked in the Ads.
Profit tracking is the natural progression of revenue and ROAS tracking.
By optimizing directly the profit you don't need to guess what changes in ROAS/Revenue will lead to increased profitability.
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Concrete steps: Define a corrected value for a conversion based on the effective ERP margin (canceled value should be 0.- , returned article should lower the value accordingly, etc.) Integrate the updated conversion value in GAds with the following method: (https://support.google.com/google-ads/answer/7686280?hl=en ) Create a new Conversion action in you Google Ads Account https://ads.google.com/aw/conversions Select Import > Other Datasources or CRMs > Track conversions from clicks  Image AddedSelect a Category and the conversion action name.⚠️ Select the “Secondary action not used for bidding optimisation“ first when setting up the conversion action. This allows you to see the impact in GAds before using it for the bidding and serves as a test.  Image AddedSelect different values for each conversion and set the default value to 0. For the count we want to have each conversion separately. The Click-through conversion window should be set to 90 days and the attribution should be data-driven.  Image AddedHit create and continue to confirm your settings. Boxalino will prepare a datafeed. Use the feed to schedule uploads automatically. https://ads.google.com/aw/conversions/uploads/schedules Image AddedSet up custom columns to show profit and POAS. The metric “All Conversion Value” must be selected or else it will not work. Then, choose the conversion action that you created for the formula Set up custom columns to show revenue and ROAS. The reason is that once you change your primary conversion action in the account, then you can’t really use historical data to compare year-over-year. Observe the POAS performance and define a good starting point for the new Smart Bidding portfolio. Switch the profit action to “primary“ and the revenue action to “secondary“ conversion actions. Once you’ve changed your conversion action to profit, you need to immediately make changes to your Smart Bidding setup. Set up a new Smart Bidding portfolio based on the current POAS performance. (optionally): You can do the same thing with just a single campaign by changing the conversion action at the campaign level and creating a portfolio bid strategy only for that campaign. This way, you can get a sense of what happens when you switch the conversion action.
(optionally) implement an API real-time call to Boxalino in your Tracking Data Layer to send the adjusted conversion value right away when available to the Google Ads tracker.
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