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In this post we are listing additional Data Integration use cases which can be done in the Boxlaino Data Platform:

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Criteo Audience

Our Winning Interaction platform can create various types of Audiences, both for Google Ads, but also for other platforms. One of these platforms is Criteo:https://help.criteo.com/kb/guide/en/about-audiences-0EJNOqUqYu/Steps/842036,1683194,1683196,1912830,1912831

The audience feed is based on :

  • An email CRM file containing plain text email addresses, an MD5 hash of plain text emails, or a SHA256 hash of previously MD5 hashed emails.

and is based on the following API:

dynamic Contact Lists About Contact List Segments | Help Criteo and is using the Criteo API:https://developers.criteo.com/marketing-solutions/docs/audiences

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  • All customers

  • All newsletter subscribers

  • New customers

  • Customers who bought in the last year but not in the last month

  • Customers with high Customer Lifetime Value

Required information for the setup: a Criteo client_id and client_secret created by the client (as instructed Follow the onboarding list from Criteo https://developers.criteo.com/marketing-solutions/docs/authentication )onboarding-checklist

For integration purposes, Boxalino requires the application credentials (application_id, client_id, client_secret, allowed_grant_type (must be client_credentials )

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Allow the application to Manage Audiences in the Authorization section

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Facebook Newsletter Subscriptions

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