...
We can add additional values when a new customer is acquired and an even higher value when the new customer is expected to have a high future customer lifetime value based on the first product(s) bought.
| Tip |
|---|
Concrete steps: Define at least one of the followings: Corrected value for a conversion based on the effective ERP margin or revenue (canceled value should be 0.-, returned article should lower the value accordingly, etc.) An additional conversion value for new customers (e.g.: +20% of AOV) and an even higher value for customers predicted to have a high customer lifetime value (e.g.: +50% of AOV)
Integrate the updated conversion value in GAds with one of the following methods : Offline Conversion Tracking (https://support.google.com/google-ads/answer/7686280?hl=en ) Adjusted conversion (https://support.google.com/google-ads/answer/7014069?hl=en )
(optionally) implement an API real-time call to Boxalino in your Tracking Data Layer to send the adjusted conversion value right away when available to the Google Ads tracker
|
7. Target your Google Ads with Audiences
...