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With a single source of truth, managers can confidently base their decisions on accurate and reliable insights. This not only streamlines decision-making processes but also enables businesses to identify trends, uncover opportunities, and optimize operations for enhanced performance and profitability.

The only way to measure Customer Lifetime Value increase

Building a comprehensive data warehouse using the Boxalino Winning Interactions Platform and Google BigQuery is the only way to accurately measure the effect of optimization in Google Analytics and Google Ads, particularly when it comes to improving customer lifetime value. While Google Analytics and Google Ads provide valuable insights and optimization tools, they primarily focus on individual user interactions and short-term campaign metrics. However, to truly understand the impact on customer lifetime value, businesses need to integrate these platforms with actual sales and margin data from e-shop and ERP systems. By combining all relevant data in a single source of truth, organizations can analyze the complete customer journey, identify patterns and trends, and evaluate the long-term value generated by optimization efforts. This integration ensures a holistic view of customer behavior and enables businesses to make data-driven decisions that drive sustainable growth and maximize customer lifetime value.

Conclusion

In the era of big data, businesses need a robust infrastructure to manage, analyze, and trust their data. The Boxalino Winning Interactions Platform, powered by Google BigQuery, offers an exceptional solution by enabling the construction of a comprehensive data warehouse. By integrating web analytics, online advertising statistics, e-shop, and ERP data, organizations can establish a single source of truth that provides accurate, reliable, and up-to-date insights. This empowers businesses to make informed decisions, optimize marketing strategies, and drive overall growth and success. With the Boxalino Winning Interactions Platform and Google BigQuery as the foundation of your data infrastructure, you can unlock the power of data and build a solid foundation for data-driven decision-making.