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1. The Shopping Performance Data is aggregated with the following dimensions:

   • Date

   • Device

   • Campaign Id

   • Offer Id (i.e.: one id per Product Detail Page, even if each product variant is individually advertised)
     

2. For each defined attribution model (by default 'Google Ads - Last Click is the only one defined) a specific attribution is done on the same dimensions:each Google Analytics Transaction (according to GA4 data in BigQuery) is attributed to a traffic source and if applicable a GCLID (Google Click Identifier) and the Offer id related to this GCLID.
   
   GA4 plays therefore a key role to connect the Google Ads data with the E-shop/ERP data in this report.
   

3. The Google Analytics transaction ids are themselves mapped with the e-shop (and optionally the ERP) data in order to retrieve the Attributed: Transactions, Revenue and Margin.

Differences between CENTER and RIGHT

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