In this page, we are presenting the core mapping Boxalino is able to perform between:
The Google Ads Data (on the left)
The Google Ads Shopping Data (on the center)
The Attributed (Shopping) Metrics (on the right)
In this chart you can monitor the difference between the Google Ads Campaign Data (on the left) , the Google Ads Shopping Data (in the middle) and the attribution of the shopping metrics on the Google Ads Data.
Differences are mainly caused by differences in the attribution models and it is quite common to see differences of 10% or more.
As the following pages are taking the right columns as a basis for the Shopping analysis, it is important to understand where the numbers are coming from.