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The right column is based on an attribution of the E-shop Transactions and Revenue from the E-shop data as well as the Margin (if available) from the E-shop or ERP data as per the following Diagram:
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The attribution process can be described as follows:
The Shopping Performance Data is aggregated with the following dimensions:
Date
Device
Campaign Id
Offer Id (i.e.: one id per Product Detail Page, even if each product variant is individually advertised)
For each defined attribution model (by default 'Google Ads - Last Click is the only one defined) a specific attribution is done on the same dimensions:
Differences between CENTER and RIGHT
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