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Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Display CROSS-SELL also as an overlay the add to cart click | CROSS-SELL active | Typically brings 5-10x more clicks and buy-throughs than if only on the basket page |
| 2 | Extend or replace your Google Shopping Feed | data exports & tracker active GA4 and Google Ads integrated with BigQuery | |
| 3 | Optimize your Google Shopping with performance-based campaigns | Google Shopping Feed (previous point) | |
| 4 | Generate Google Search Ads dynamically | GA4 and Google Ads integrated with BigQuery | |
| 5 | Optimize the Search Autocomplete Experience | SEARCH/NAVI active | The 10 Winning Interaction Steps of eCommerce Search Winning Interactions Search - Walk-through See live example at perfecthair.ch and flaschenpost.ch |
| 6 | Optimize your product listing facets | SEARCH/NAVI active | See cool examples at Flaschenpost.ch and Lehner-versand.ch |
| 7 | Add navigation (product listing) or search if you only have either search or navigation active | SEARCH/NAVI active | |
| 8 | Extend your tracking | data exports & tracker active | |
| 9 | Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections | SEARCH/NAVI active | See live example on PerfectHair.ch (and zubi.swiss) |
| 10 | Create custom reports with Google Data Studio | ||
| 11 | Integrate PRESENT (Dynamic Layout on start page) | WELCOME active | See a live example with Qualipet |
| 12 | Integrate PROFILE (Ask questions and promote surveys) | any of the WPO active | requires SEARCH/NAVI active IF to be done as injection in listing |
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