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In this post, we are presenting what this methodology is and what it means for a concrete example: Google Shopping optimization.

Step 1: Detailed tracking of

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what appears on the device screen

In the old days, what was meant with tracking was to keep a log of the page URLs visited by each visitor. Arguably, you might already do better than that today (for example, you might already use options like the Google Analytics Enhanced Ecommerce tracking).

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