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Boxalino Winning Interactions provide an efficient and fast way to track everything (coming from our API or not) simply by “tagging” your HTML with attributes, making it significantly easier than if you had to write all the tracking in JavaScript by yourself. |
Use Case: Google Shopping Optimization
In the case of Google Shopping Optimization, the tracking of what is happening before the user clicks on the organic or advertised product in Google is provided by Google themselves.
Make sure to integrate these 3 data transfers provided by Google to BigQuery to make them available for analysis: Google Ads, Google Analytics 4 and Google Merchant Center as documented here.
The tracking to be done is now the one which is happening on your web-site, especially on these pages:
The Product Detail Page
(all other pages the user might visit after landing on the Product Detail Page)
The Basket
The Checkout
As part of our “area-by-area” methodology, we recommend you to do first basic tracking (as per JS Tracker API standard events, without the parts requiring ‘bx-attributes’) for the pages of 2, 3 and 4.
You can (and should) address them as well in the future, but understanding exactly what is happening on the Product Detail Page is the most important task for your Google Shopping Optimization.
Therefore, for this case, focus your tracking effort on the point 1 : The Product Detail Page:
Main Image (and image sliders)
Prices (main and other displayed pricing information, like original price and discount)
Delivery (stocks, delivery time, possible delivery options, …)
Ratings and reviews (number of stars, number of reviews, display of the reviews, …)
Variant selection (if several options are possible)
Add to basket, add to wish-list and other options (pinning, …)
Loyalty program information
Description: text, expansion of text, description sections, table(s) with information, …
Recommendations : similar products, cross-selling products, bundles
Advantages: free gifts, …
Related content
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As a focus, consider that everything appearing in the first page scroll (desktop) should be tracked with full details, and that most of what appears on the second and third page scroll should be tracked with good details and that at least some elements should be tracked in each page scroll below.
Step 2: The Source, the Result & the Journey
After