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Overview

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Creating a successful Customer Retention program is no easy task:

• creating communication content takes a lot of resources and doesn’t always raise a lot of attention

• typical trigger mails are often hard to setup and, with a few exceptions, don’t contribute much to the total sales

• print is expensive and hard to track

• etc.

Boxalino RE-TARGET is an attractive solution to help you in such a task in several ways:

• Centralize and simplify the control and configuration of your marketing automation, here especially trigger mails and print from your BigQuery Data Warehouse

• Unify the trigger and targeting logic with the dynamic content of the mail or print with Boxalino INDIVIDUALIZE supporting both with API and Dynamic Pictures integrations (compatible with any mail system)

• Easy and customizable integration of audiences with main players like Mailchimp and with Boxalino Data Feeds

• Go beyond E-mail and Print and create audience feeds for your Online Advertising with the same technical solution, configured in the same way

More

See the technical documentation how to configure RE-TARGET Triggers in BigQuery