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You can even artificially reduce the target scope, for example, if you are ready to give a customer 10% on everything, but you know he mainly buys a specific category of product, then showing him that the 10% is only on that category might make him pay more attention even if the offer is actually smaller. |
Our Top 10 Content Relevance Triggers
We provide here a list of Best Practices to consider to be relevant and develop your Omnichannel Communication with marketing automation:
Trigger | Why now? | Why me? | Comment | |
|---|---|---|---|---|
| 1 | A product you already bought (and might buy again) bought is in sales | It just started to be in sales and might not be for long | You already bought this product | Limit to only “re-buyable” products, extend to similar products |
| 2 | A product of your wish-list is in sales | It just started to be in sales and might not be for long | You added this product to your wish-list | Expand beyond wish-list (you positively rated, you pinned, …) |
| 3 | A product you bought is getting some love | this product just got it’s 100th positive review | You already bought this product | Limit to only “re-buyable” products, extend to similar products Extend to other social proofs changes: number of sales in a month/day, became #1 in its category, … |
| 4 | A new product you might like just came up | It’s a new product that didn’t exist before | It’s something highly connected to your affinities | Play with different threshold of affinities |
| 5 | A new story you might like | It’s a new story we just published | It’s related to a topic you care about | Play with different threshold of affinities |
| 6 | You might be out of stock | we are predicting you are running out based on your last purchase | It’s a product you re-buy often | |
| 7 | Nice for visiting us again | You recently visited the web-site (after a long absence) | You didn’t buy anything for a while, but your visit makes us hope it can change | Especially important in case of a visit without purchase |
| 8 | Today, we celebrate your [OCCASION] | It’s your day (logic depends, but it is today) | This occasion is all about you individually | Try with : birthday, first purchase birthday, nth year as one of our VIP customers, … |
| 9 | For you only, 10% on your favorite brand/category | we can’t give this all the time, but we he some limited stock now only for our best customers | It’s a brand/category you already bought several times | Indicate that you value repetitive business and you see they like a special brand/category to make it about them individually Give a time limit (opens door for 10) |
| 10 | Your time is running out | Something you earned is about to be lost | It’s an individual offer, so it’s running out only for you | Try different timing : 1 day before, 3 days before, several times, … Combine with loyalty point if possible |