From Black-box AI to Communicable AI

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The pitfall of the “Black-box AI”

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If you haven’t ever integrated any product recommendations on your e-shop you might get lured into promises of vendors like “our AI-based recommendations can increase 20% to 30% of your revenue”. Every one who tried a recommendation engine, including the ones very satisfied with it, knows that turning it off would not reduce their turnover of such a percentage.

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The power of “Communicable AI”

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We summarize this capacity to understand where to display recommendations visually (the WHERE), communicating why the user sees such recommendations (the WHY) and the choice architecture of what types of recommendation groups should appear where and for whom (the HOW) under the term “Communicable AI”.

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