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One could argue, 30% (and possibly even a bit more) is quite substantial. But consider now the following aspects:
the WHERE
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Displaying these recommendations in an engaging and visually dominant way at the right moment of the visitor’s journey (for example, as an overlay after the “add-to-basket” button is clicked) can increase the impact of these recommendations 2x to 5x compared to their traditional position in the basket page
the WHY
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If you are a Netflix user, you know that their personalization system is heavily oriented towards grouping their recommendations in many sections, each with a clear and engaging label. It is not only telling you what you might be interested in watching, it tells you why these recommendations are presented to you.
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Simply generating the label of your recommendations in such a way can increase 2x to 3x their impact.
the HOW
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When scientists like Richard Thaler built the foundation of behavioral economics, in what resulted in the (relatively) simple idea of a “nudge”, their approach rooted in something deeper called “choice architecture”.
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