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(copy of main dashboard)

This report is a dashboard, mixing 8 different key information about your Website performance (by default over the last 30 days):

Section description

Type

Position

1

Sessions, Session Transactions and Conversion Rate

Time charts

1st row (left)

2

Online & Offline Transactions and Revenue

Time charts

1st row (right)

3

Widget Displays, Clicks, Click Unique Purchases and Click Revenue

Pie charts

2nd row (left)

4

Unique Purchases per day (and Revenue/Margin) of top 10 products

Time chart

2nd row (center)

5

Current and past A/B Tests

Table

2nd row (right)

6

Volume( Requests), Unique Purchases and Click Revenue of top searches

Table

3rd row (left)

7

Unique Purchases per day (and Revenue/Margin) of top 10 values of product properties (brand)

Time chart

3rd row (center)

8

Latest Winning Interaction Alerts

Table

3rd row (right)

...

Reporting Metrics

Name

Abbreviation

Optional

Sections

Sessions Metric

Sessions

1.1

Session Transactions Metric

Session Transactions, S:Transactions

1.2

Session Conversion Rate

S:CR, Session CR

1.3

Online Transactions Metric

Online Transactions, Online T#

2.1

Offline Transactions Metric

Offline Transactions, Offline T#

2.2

Online Revenue Metric

Online Revenue, Online $

2.3

Offline Revenue Metric

Offline Revenue, Offline $

2.4

Displays Metric

Displays

3.1

Clicks Metric

Clicks

3.2

Click Unique Purchases Metric

Click Unique Purchases, Click UPs

3.3, 6

Click Revenue Metric

Click Revenue, Click $

3.4, 6

Requests Metric

Requests

6

Revenue Metric

Revenue, $

YES

4, 7

Margin Metric

Margin, M.

YES

4, 7

Purchase Quantity Metric

Purchase Quantity

YES

4, 7

Unique Purchases Metric

Unique Purchases, UPs

YES

4, 7

Unique Purchases per Day Metric

Unique Purchases per Day

4,7

A/B Test CTR Change

CTR Change, CTR 𝚫

5

A/B Test BTR Change

BTR Change, BTR 𝚫

5

A/B Test BTR Confidence

BTR Conf.

5

Yearly Revenue Increase Metric

Yearly Revenue Increase

5

Alert Metric Value

Value

8

Alert Metric Prior Day Value

Prior Day Alert Value, Prior Day Value

8

Alert Metric Value Change

%𝚫

8

Alert Metric Value Difference

Difference, Diff.

8

Reporting Dimensions

Name

Abbreviation

Sections

Widget Segment

Widget

3, 5

Product Title

P. Title, Title

4

A/B Test Start Date

Start

5

A/B Test End Date

End

5

A/B Test Winner Variant

Winner

5

Site Search Term

Search Term

6

Product Property Value

P.P. Value, PP:Value

7

Alert Date

Date

8

Alert Segment

Segment

8

Alert Metric

Metric

8

Reporting Filters

Name

Abbreviation

Default value

Sections

Device Category

Device

Traffic Channel

Channel

Session Language

Language

Returning Visitor

Returning

Order System

O. Sys. , O:Sys

A/B Test Widget Segment

A/B Test Status

Status

running, success

5

A/B Test Device Category

all devices

5

Product Title

P. Title, Title

4

Product Property Name

P.P. Name, PP:Name

brand

7

Alert Segment

Segment

8

Alert Metric

Metric

8

Advanced

Expand
titleAdvanced Technical details
  • The widget “search” is used as a filter on the Search Table

  • If the winner of an A/B Test is the control variant, the CTR Change and BTR Change are calculated by using the next best Variant (in terms of BTR Change) and are therefore negative

  • The language drop down filter has a filter on it which excludes “null” values