What is the value of this report?
In this page the focus is on the customer distribution per product property and value on the top half.
the bottom is the distribution per product owner.
left half is per order and right side per revenue, optionally per margin.
to be considerd:
add source_system as group by for product and product_bought_together tables
this way we could avoid confusion by setting the default filter to only show data for the e-shop.
How to use this report?
select a product owner and/or property and property value
Key Dimensions
12 month orders
6 month orders
3 month orders
12 month revenue
6 month revenue
3 month revenue
key dimensions accessible trough drill down
Other Dimensions & Filters
Time Selector: session_start_ts, order_tm
(Source:) source_system
product owner
product property
product property value
Key Metrics
Number of customers
...
(copy of main dashboard)
This report is a dashboard, mixing 8 different key information about your Website performance (by default over the last 30 days):
Section description | Type | Position | |
|---|---|---|---|
| 1 | Sessions, Session Transactions and Conversion Rate | Time charts | 1st row (left) |
| 2 | Online & Offline Transactions and Revenue | Time charts | 1st row (right) |
| 3 | Widget Displays, Clicks, Click Unique Purchases and Click Revenue | Pie charts | 2nd row (left) |
| 4 | Unique Purchases per day (and Revenue/Margin) of top 10 products | Time chart | 2nd row (center) |
| 5 | Current and past A/B Tests | Table | 2nd row (right) |
| 6 | Volume( Requests), Unique Purchases and Click Revenue of top searches | Table | 3rd row (left) |
| 7 | Unique Purchases per day (and Revenue/Margin) of top 10 values of product properties (brand) | Time chart | 3rd row (center) |
| 8 | Latest Winning Interaction Alerts | Table | 3rd row (right) |
...
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Sessions Metric | Sessions | 1.1 | |
Session Transactions Metric | Session Transactions, S:Transactions | 1.2 | |
Session Conversion Rate | S:CR, Session CR | 1.3 | |
Online Transactions Metric | Online Transactions, Online T# | 2.1 | |
Offline Transactions Metric | Offline Transactions, Offline T# | 2.2 | |
Online Revenue Metric | Online Revenue, Online $ | 2.3 | |
Offline Revenue Metric | Offline Revenue, Offline $ | 2.4 | |
Displays Metric | Displays | 3.1 | |
Clicks Metric | Clicks | 3.2 | |
Click Unique Purchases Metric | Click Unique Purchases, Click UPs | 3.3, 6 | |
Click Revenue Metric | Click Revenue, Click $ | 3.4, 6 | |
Requests Metric | Requests | 6 | |
Revenue Metric | Revenue, $ | YES | 4, 7 |
Margin Metric | Margin, M. | YES | 4, 7 |
Purchase Quantity Metric | Purchase Quantity | YES | 4, 7 |
Unique Purchases Metric | Unique Purchases, UPs | YES | 4, 7 |
Unique Purchases per Day Metric | Unique Purchases per Day | 4,7 | |
A/B Test CTR Change | CTR Change, CTR 𝚫 | 5 | |
A/B Test BTR Change | BTR Change, BTR 𝚫 | 5 | |
A/B Test BTR Confidence | BTR Conf. | 5 | |
Yearly Revenue Increase Metric | Yearly Revenue Increase | 5 | |
Alert Metric Value | Value | 8 | |
Alert Metric Prior Day Value | Prior Day Alert Value, Prior Day Value | 8 | |
Alert Metric Value Change | %𝚫 | 8 | |
Alert Metric Value Difference | Difference, Diff. | 8 |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Widget Segment | Widget | 3, 5 |
Product Title | P. Title, Title | 4 |
A/B Test Start Date | Start | 5 |
A/B Test End Date | End | 5 |
A/B Test Winner Variant | Winner | 5 |
Site Search Term | Search Term | 6 |
Product Property Value | P.P. Value, PP:Value | 7 |
Alert Date | Date | 8 |
Alert Segment | Segment | 8 |
Alert Metric | Metric | 8 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Device Category | Device | ||
Traffic Channel | Channel | ||
Session Language | Language | ||
Returning Visitor | Returning | ||
Order System | O. Sys. , O:Sys | ||
A/B Test Widget Segment | |||
A/B Test Status | Status | running, success | 5 |
A/B Test Device Category | all devices | 5 | |
Product Title | P. Title, Title | 4 | |
Product Property Name | P.P. Name, PP:Name | brand | 7 |
Alert Segment | Segment | 8 | |
Alert Metric | Metric | 8 |
Advanced
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