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Name

Abbreviation

Optional

Sections

Transactions Metric

Transactions, T.

1.3, 5.1, 5.3, 6, 10

Revenue Metric

Revenue, $

1.3, 5.2, 5.4, 6.1, 10

Margin Metric

Margin, M.

1.4, 5, 10

Transaction Quantity Metric

Transaction Quantity

5, 6

Unique Purchases Metric

UPs

1.2, 4, 5.2, 5.4, 7, 8, 9, 10

Product Purchase Quantity Metric

Product Purchase Quantity, Qty

4, 7, 8, 9

Transaction Quantity Metric

Transaction Quantity

4

Average Order Value

AOV 

2.1

Median Order Value

MOV

2.2

Average Order Margin

AOM

2.3

Median Order Margin

MOM

2.4

Average Stock Level

3

Products out of Stock

3

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