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Key

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Name

Abbreviation

Optional

Sections

Orders Metric

(Transactiosn Metric)

Orders

(Transactions), T.

1.1, 4.1, 4.3, 5, 6, 7, 9

Revenue Metric

Revenue, $

1.3, 2, 4.2, 4.4, 5, 9

Margin Metric

Margin, (£)

1.4, 5, 9

Order Quantity

Qty

4

Product Orders

(Unique Purchases)

Prod-Orders

(UPs)

1.2, 3.1, 4, 5, 6, 7, 8

Product Quantity

Prod-Qty

(P:Qty)

6, 7, 8

Product Revenue

Prod-Revenue

(P:$)

3.2, 6, 7, 8

Product Margin

Prod-Margin

(P:£)

3.3

Average Order Value

AOV 

2.1

Median Order Value

MOV

2.2

Average Order Margin

AOM

2.3

Median Order Margin

MOM

2.4

...

Name

Abbreviation

Sections

Product Orders

(Unique Purchases)

Prod-Orders

(UPs)

3

Site Search Term

QtySite ST

3

AOV Level

AOV-Level, (AOV:L)

4

Product Price Level

Prod-Price-Level, (P:Price:L)

5

Product Title

P. Title, (P:Title)

6

Product Property Value

P.P. Value (PP:Value)

7

Nth Order

Nth-Order

9

Reporting Filters

Name

Abbreviation

Default value

Sections

Order System

O. Sys. (O:Sys)

Order Parameter Name

O. Parameter, O:Param

Order Parameter Value

O. Param-Value, O:P:Value

Customer Parameter Name

C. Parameter C:Param

Customer Paramatere Value

C. Param-Value C:P:Value

Customer ID

C. ID

Product Property Name

P.P. Name, PP:Name

brand

8