Session

...

Name	Abbreviation
Customers Metric	Customers
Visitors Metric	Visitors
Visitors per Customer	V/C
Sessions Metric	Sessions
Identified Sessions	Identified S.
Session Orders	S-Orders
Sessions per Customer	S/C
Sessions per Visitor	S/V
Session Conversion Rate	S-CR, Session CR
Session $Value	S-$Value
Session $Margin	S-$Margin
Bounce Rate	Bounce%
Average Session Duration
Pages Metric	Pages
Pages per Session	Pages/Session
Product Detail Page Views	PDP Views
Product Detail Page Views per Session	PDP Views/Session
Orders per Session
Orders per Visitor
Orders per Customer
Baskets Abandon Rate	Baskets Abandon%
Baskets Metric	Baskets

Order

...

Name	Abbrevation
Orders Metric	Orders
Revenue Metric	Revenue
Margin Metric	Margin
Product Orders	Prod-Orders
Order Quantity	Qty
Average Order Value	AOV
Median Order Value	MOV
Average Order Margin	AOM
Median Order Margin	MOM
Online Orders Metric / Offline Orders Metric	Online Orders / Offline Orders
Online Revenue Metric / Offline Revenue Metric	Online Revenue / Offline Revenue
Online Margin Metric / Offline Margin Metric	Online Margin / Offline Margin
Online Product Orders / Offline Product Orders	Online Prod-Orders / Offline Prod-Orders
Online Order Quantity / Offline Order Quantity	Online Qty / Offline Qty
Online Average Order Value / Offline Average Order Value	Online AOV  / Offline AOV
Online Median Order Value / Offline Median Order Value	Online MOV / Offline MOV
Online Average Order Margin / Offline Average Order Margin	Online AOM / Offline AOM
Online Median Order Margin / Offline Median Order Margin	Online MOM / Offline MOM

Customer

...

Name	Abbrevation
Active Customers	Active C.

Customer Lifetime

Alerts

...

Name	Abbrevation
Alert Metric Value	Value
Alert Metric Value Change	Change

Widget Request, Display & Click

...

Requests & Displays

...

Direct & Related Display & Click

...

Name	Abbreviation
Direct Displays Metric / Related Displays Metric	D-Display / R-Displays
Direct Clicks / Related Clicks	D-Clicks / R-Clicks
Unique Direct Clicks / Unique Related Clicks	U-D-Clicks / U-R-Clicks
Direct Click-Through-Rate / Related Click-Through-Rate	D-CTR / R-CTR
Direct Request Click-Through-Rate / Related Request Click-Through-Rate	D-RCTR /  R-RCTR
Direct Unique Click-Through-Rate / Related Unique Click-Through-Rate	U-D-CTR / R-D-CTR
Direct Clicks per Customer / Related Clicks per Customer	D-C/C / R-C/C
Direct Clicks per Visitor / Related Clicks per Visitor	D-C/V /  R-C/V
Direct Clicks per Session / Related Clicks per Session	D-C/S /  R-C/S
Direct Clicks per Request / Related Clicks per Request	R-C/R
Direct Click Orders / Direct Click Orders	D-Click Orders /  R-Click Orders
Unique Direct Click Orders / Unique Related Click Orders	U-D-Click Orders / U-R-Click Orders
Direct Buy-Through-Rate / Related Buy-Through-Rate	D-CTR / R-BTR
Direct Click Buy-Through-Rate / Direct Click Buy-Through-Rate	D-CBTR / R-CBTR
Direct Request Buy-Through-Rate / Related Request Buy-Through-Rate	D-RBTR / R-RBTR
Direct Unique Buy-Through-Rate / Related Unique Buy-Through-Rate	U-D-BTR / R-D-BTR
Direct Click Orders per Customer / Related Click Orders per Customer	D-CO/C / R-CO/C
Direct Click Orders per Visitor / Related Click Orders per Visitor	D-CO/V / R-CO/V
Direct Click Orders per Session / Related Click Orders per Session	D-CO/S / R-CO/S
Direct Click Orders per Request / Related Click Orders per Request	D-CO/R / R-CO/R
Direct Click Orders per Click / Related Click Orders per Click	D-CO/CL / R-CO/CL
Direct Click Revenue / Related Click Revenue	D-Click Revenue / R-Click Revenue
Direct Unique Click Revenue / Related Unique Click Revenue	D-U-Click Revenue /  R-U-Click Revenue
Direct Click $Value / Related Click $Value	D-C$ /  R-C$
Display Direct $Value / Display Related $Value	U-D-C$ /  U-R-C$
Request Direct $Value / Request Related $Value	RDC$ /  RRC$
Direct Click Revenue per Customer / Related Click Revenue per Customer	D-CR/C /  R-CR/C
Direct Click Revenue per Visitor / Related Click Revenue per Visitor	D-CR/V /  R-CR/V
Direct Click Revenue per Session / Related Click Revenue per Session	D-CR/S /  R-CR/S
Direct Click Revenue per Request / Related Click Revenue per Request	D-CR/R /  R-CR/R
Direct Click Revenue per Display / Related Click Revenue per Display	D-CR/D /  R-CR/D
Direct Click Revenue per Click / Related Click Revenue per Click	D-CR/CL /  R-CR/CL
Direct Click Margin / Related Click Margin	D-Click Margin /  R-Click Margin
Direct Unique Click Margin / Related Unique Click Margin	D-U-Click Margin /  R-U-Click Margin
Direct Click Margin Value / Related Click Margin Value	D-C$M /  R-C$M
Display Direct Margin Value / Display Related Margin Value	U-D-C$M /  U-R-C$M
Request Direct Margin Value / Request Related Margin Value	RDC$M /  RRC$M
Direct Click Margin per Customer / Related Click Margin per Customer	D-CM/C /  R-CM/C
Direct Click Margin per Visitor / Related Click Margin per Visitor	D-CM/V /  R-CM/V
Direct Click Margin per Session / Related Click Margin per Session	D-CM/S /  R-CM/S
Direct Click Margin per Request / Related Click Margin per Request	D-CM/R /  R-CM/R
Direct Click Margin per Display / Related Click Margin per Display	D-CM/D /  R-CM/D
Direct Click Margin per Click / Related Click Margin per Click	D-CM/CL / R-CM/CL