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Name

Abbreviation

Optional

Sections

Orders Metric

Orders

1.1, 2.2, 5, 6

Revenue Metric

Revenue

1.2, 2.3, 3, 5

Margin Metric

Margin

YES

1.3, 2.4, 5

Active Customers

Active C.

2.1

Identified Sessions

Identified S.

4

Lifetime Orders

LTO, LT Orders

5

Lifetime ValueLT ValueRevenue

LTR, LT Rev.

5

Lifetime Order Quantity

LTQ, LT Qty

YES

5

Lifetime Margin

LTM, LT Marg.

YES

5

Reporting Dimensions

6

Name

Abbreviation

Sections

Product Orders

Prod-Orders

3

Site Search Term

Qty

3

AOV Percentiles

AOV-p%

4

Product Price Percentiles

Prod-Price-p%

5

Product Title

P. Title

Customer Gender

Gender

1, 5, 6

Customer Decade

Decade

1, 6

Customer Region

C. Region

1, 5

Lifetime Orders Level

LTO Level, LT Orders Level

2

Lifetime Revenue Level

LTR Level, LT Rev. Level

2

New Customer Segment

New C.

3

Existing Customer Segment

Existing C.

3

Traffic Channel

Channel

4

Customer ID

C. ID

5

Customer Age

Age

5

First Order Date

First O.

5

Last Order Date

Last O.

5

Product Property Value

P.P. Value

76

Reporting Filters

Name

Abbreviation

Default value

Sections

Order SystemCustomer ID

O. Sys.

Order Parameter Name

O. Parameter

Order Parameter Value

O. Param-ValueC. ID

Customer Parameter Name

C. Parameter

Customer Paramatere Value

C. Param-Value

Customer IDOwnersC. ID

CO

Product Property Name

P.P. Name

brand

6

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